Avianca to end Business Class on Domestic and Short Haul flights to the Americas, moving towards a 'bundled' / LCC type model.

[HS-TQE]

They will move towards a EuroBusiness / Extra Leg Room model (middle Y seat blocked) in the first few rows for those already booked on Domestic/Short Haul Int J. Cabin services on Domestic/Short Haul Int will be largely BoB with bundled packages similar to the likes of Scoot and Jetstar.

Avianca's surviving Long Haul routes to Europe will be their only network that will provide a proper J.

Avianca To End Business Class On Domestic Flights, Moves to Economy-Only Seating

Removing business class from short haul commuter flights is not a big deal by itself, but what is Avianca’s strategy? What does the airline want to be?

www.financecolombia.com

 

[Scarlett]

They will move towards a EuroBusiness / Extra Leg Room model (middle Y seat blocked) in the first few rows for those already booked on Domestic/Short Haul Int J. Cabin services on Domestic/Short Haul Int will be largely BoB with bundled packages similar to the likes of Scoot and Jetstar.

Avianca's surviving Long Haul routes to Europe will be their only network that will provide a proper J.

Avianca To End Business Class On Domestic Flights, Moves to Economy-Only Seating

Removing business class from short haul commuter flights is not a big deal by itself, but what is Avianca’s strategy? What does the airline want to be?

www.financecolombia.com

Doesn’t LAN mostly offer Premium Economy for its internal Sth America flights? Or did it keep a seperate J cabin as well?

If so, this would seem like AV following the model of its main competitor, although I’m sure one or t’other will maintain points of difference.

Also not that surprising seeing as AV entered bankruptcy in 2020, so they did need to shake up their business model.

 

[HS-TQE]

Looks like a (partial) backflip - Avianca re-introducing 787/widebody service with J on some short-haul routes.

Recalculando: Avianca deja la business en el vuelo a Buenos Aires

Hace varios meses Avianca informó que todos sus vuelos dentro de America serían con aviones de un solo pasillo. Pero hasta que recibieran más aviones mantendrían el 787 en algunas rutas por ese tiempo. No se si por demoras o por cambio de planes pero ahora confirman que el 787 se mantiene en las...

www.sirchandler.com.ar

 

[Scarlett]

I’d like to think that *A was pressuring them in the background to ‘shape up (maintain a premium capability), or ship out’.