Advertising on boarding passes

[Plutonus]

Maybe I've been blissfully unaware, but when did advertising on boarding passes start?

Seems a bit :-\ for a 'full service' airline.

 

[totd]

I'm guessing some time in the last month. Perhaps they're 'trialling' it in a few select airports. I did CBR-SYD-ABX last week and noticed it only on SYD issued BPs. Mine, issued in ABX for the flight up and issued in CBR for the return were all on red backs.

 

[Fruitcake]

Pics or it didn't happen

More seriously, what sort of advertising is it? For VA, or partners? Is it on the back of the BP or integrated into the face of it?

 

[oz_mark]

I think the phrase is "it screams LCC"

 

[markis10]

Maybe I've been blissfully unaware, but when did advertising on boarding passes start?

Seems a bit :-\ for a 'full service' airline.

What next, painting a plane in an Optus promotion to go with optus ads on the boarding passes :mrgreen:

 

[totd]

Pics or it didn't happen

Well, there are at least 2 of us that have seen these in the wild. So either it happened, or they've been putting some industrial grade hallucinogens in the SYD drinking water.

The ads are the back side of the boarding passes, a la shopper dockets.

 

[VA777]

I remember many years ago QF had advertising on their BP. Recall may have been their FF partners.

 

[Plutonus]

Pics or it didn't happen

More seriously, what sort of advertising is it? For VA, or partners? Is it on the back of the BP or integrated into the face of it?

Doesn't appear to be for VA or partners. The paper/cardboard is also thinner than the non-advertising boarding passes.

As an aside, I miss the VA cardboard wallet sleeve thing you used to get when flying J.

I'd attach pic but can't on mobile?

 

[oz_mark]

I remember many years ago QF had advertising on their BP. Recall may have been their FF partners.

Pretty sure they have had various campaigns over the years where there have been ads on the BP...

 

[Fruitcake]

I'd attach pic but can't on mobile?

Don't stress too much, I don't actually want pics :mrgreen:, I was just wondering what they looked like. The verbal description is enough.

Doesn't really strike me as a huge problem. At least with no video IFE on VA at the moment we aren't subjected to ads via that medium.

 

[medhead]

Digging way back into BP archeology a selection from when I was silver (2010 or older), gold (2010) and platinum.

View attachment 16282

 

[DGW]

I had this on my BP leaving MEL on Monday. It was an ad for a Huawei mobile phone..

 

[nlagalle]

I've got BP dating back 15 years with advertising on the back... nothing new, or more to the point why shouldn't a full service airline sell advertising? What about the ads in the mag onboard?

 

[EvanC]

I had this on my BP leaving MEL on Monday. It was an ad for a Huawei mobile phone..

I had the same out of MEL and PER on the 26th. BPs from the check in counter both times, and got a few extras as receipts from paying for extra bags. Flying again tonight, will be interesting to see what comes out.

 

[lovestotravel]

I think the phrase is "it screams LCC"

That it does

But I have seen it on other full service airlines

A good way to advertise actually

 

[EvanC]

For anyone interested, this is the back of my BP from MEL last night, printed at the service desk.



Edit: Fixed upside down photo

 

[Jousams]

For anyone interested, this is the back of my BP from MEL last night, printed at the service desk.

View attachment 16315

Edit: Fixed upside down photo

I was the same from SYD yesterday.

 

[jetlagger]

For anyone interested, this is the back of my BP from MEL last night, printed at the service desk.

View attachment 16315

Edit: Fixed upside down photo

The advert will be interesting talking point if you kept your BP for 10-20 years. :-|

 

[MarkD]

Mid Eighties BP here, Ansett, or Australian Airlines were hardly LCC

 

[Noob]

I think it depends on how 'tasteful' the placement is - if it's not "in your face" it doesn't really do any damage as long as it fits in with the brand.

I really like the new departures boards that QF has installed - a great idea, they would make a small fortune out of ad space a year.