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Interesting graph by Alan Kohler on the ABC news last night. I can't screenshot it for some reason but if you watch on iview and skip to about 25:00mins it shows that wine to China has increased by $1b+ in the last year and decreased by 13% everywhere else. The Chinese don't have issues with RRP and prefer "the expensive posh wine", apparently.

 
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Interesting graph by Alan Kohler on the ABC news last night. I can't screenshot it for some reason but if you watch on iview and skip to about 25:00mins it shows that wine to China has increased by $1b+ in the last year and decreased by 13% everywhere else. The Chinese don't have issues with RRP and prefer "the expensive posh wine", apparently.

Amazing what normalising relationship with China has done, unlike some previous years.
 
Interesting graph by Alan Kohler on the ABC news last night. I can't screenshot it for some reason but if you watch on iview and skip to about 25:00mins it shows that wine to China has increased by $1b+ in the last year and decreased by 13% everywhere else. The Chinese don't have issues with RRP and prefer "the expensive posh wine", apparently.

It's probably why we've all been buying up big - carpe diem! That's an interesting thought, about Chinese buyers noticing or being impressed by expensive RRP. With so many wines available ie so much competition, it's extremely difficult to stand out if you're not already known : regardless of how good your product is. So some makers continually cut their margins. Probably unwise, because consumers are highly suggestible, & discounting instead causes buyers to believe the product is lesser quality. So some makers & marketers do the exact opposite, i.e multiply a nominal 'reasonable' price X 3, or 5, or 10, then wait to see what happens. Back in the heady days, this worked very well for those with the chutzpah, like D Powell with Torbreck, & C Ringland with 3 Rivers (partly after love from Robert Parker stirred things up). And in saying this, I'm not suggesting they didn't & don't make great wines, although I won't be one of the buyers, because I'm with the earlier commenters when it comes to the price\enjoyment graph.
 
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It's probably why we've all been buying up big - carpe diem! That's an interesting thought, about Chinese buyers noticing or being impressed by expensive RRP. With so many wines available ie so much competition, it's extremely difficult to stand out if you're not already known : regardless of how good your product is. So some makers continually cut their margins. Probably unwise, because consumers are highly suggestible, & discounting instead causes buyers to believe the product is lesser quality. So some makers & marketers do the exact opposite, i.e multiply a nominal 'reasonable' price X 3, or 5, or 10, then wait to see what happens. Back in the heady days, this worked very well for those with the chutzpah, like D Powell with Torbreck, & C Ringland with 3 Rivers : & beyond. And in saying this, I'm not suggesting they didn't & don't make great wines, although I won't be one of the buyers.
Some years ago, a new nepotism was appointed as CEO of Penfolds, he made the disastrous decision to seriously cut prices of Penfolds premium wines in the uk.

Was a complete disaster and almost destroyed the brand quality and reputation in the uk.
 
Thanks for this. I ordered the 2020 Reverend Canon last Thursday so it hasn’t arrived as yet. I will give it a couple of days to settle before I try it and then post my thoughts.I noticed it sold out pretty quickly.
And I was wrong about the other Sorby saints : they're all different. Just bought a dozen of the St Hugh 2021 which is mainly Eden Valley fruit. Would've preferred to buy 6 of each saint's 2021 offering (there's also Boniface & Aidan), out of interest. I asked, but no, only available as dozens.
 

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