Cityflyer gone!

[markis10]

Anyone notice the signage for Cityflyer and reference to it by staff seems to have gone, expect it to be removed when the corporate results are announced this week, those free drinks being scrapped will save QF.

 

[TwoWorld]

I doubt QF will be calling last drinks now that DJ is offering them!

 

[QF1]

If this is how they are going...Very soon we will notice that QF will be removed after a few more results are announced!!!

 

[moa999]

Did notice a lot of missing signage at MEL, but thought it part of the general retail renovations.
I would think more likely that CityFlyer service will be coming on all routes.

 

[oz_mark]

I think cityflyer was a branding exercise that was no longer that relevant. Aside from the drinks it didn't really offer much these days.

Can't see them cutting drinks at the moment, and they may just go the capital city model, which was pretty much what cityflyer had become, with a few gaps.

Sent from my HTC Legend using AustFreqFly

 

[markis10]

Having already mentioned the glass half empty scenario, the glass half full on sees benefits being rolled out across the network negating the need for branding, time will tell.

 

[simongr]

I never really understood what cityflyer was all about - it seemed like a brand for the sake of it.

 

[smit0847]

I never really understood what cityflyer was all about - it seemed like a brand for the sake of it.

I never understood what it was either.

 

[Berlin]

Agree with the others- never really made much sense to me either. Just complicated the timing of drinks/food included flights even more, at least for people who don't fly that often...

 

[reductionist]

I never really understood what cityflyer was all about - it seemed like a brand for the sake of it.

I'm sure someone in the marketing team was paid a handsome bonus for the whole City Flyer concept when it launched.

I'm using the word "concept" loosely here.

Marketers. :\

 

[serfty]

I never really understood what cityflyer was all about - it seemed like a brand for the sake of it.

Early this century, Qantas were considering going all economy domestically around the time of the arrival of the first 73H's.

In the end they decided to simply restrict Business class to 12 seats (the 733's & 734's could have 28).

I believe the Cityflyer service was set up a sop to the business travellers with the reduced availability of premium seating - i.e. give them complimentary alcohol.

 

[NM]

Having already mentioned the glass half empty scenario, the glass half full on sees benefits being rolled out across the network negating the need for branding, time will tell.

Be careful with the glass volumetric measure analogy!!

The pessimist says the glass is half full
The optimist says the glass is half empty
The engineer says the glass is twice as big as it needs to be ... resulting in a resizing of the glass :evil:

 

[markis10]

Be careful with the glass volumetric measure analogy!!

The pessimist says the glass is half full
The optimist says the glass is half empty
The engineer says the glass is twice as big as it needs to be ... resulting in a resizing of the glass :evil:

I did get that wrong, didnt I, having opened the topic on a pessimistic note!

On another note, is AJ an engineer?

 

[oz_mark]

I believe the Cityflyer service was set up a sop to the business travellers with the reduced availability of premium seating - i.e. give them complimentary alcohol.

I thought the CityFlyer concept was around in the last days of Ansett. May need to go research, but I thought it was actually a marketing tactic against them!

 

[simongr]

Network planning seems to have been his role up until he became CEO of JQ.

 

[markis10]

I thought the CityFlyer concept was around in the last days of Ansett. May need to go research, but I thought it was actually a marketing tactic against them!

Correct - started July 2001.

Cityflyer Qantas introduced Cityflyer in July 2001, offering customers travelling between Melbourne and
Sydney more flights and more seats than any other airline. On-ground Cityflyer services include priority
departure gates, dedicated customers service desk at the departure gate for travellers with hand baggage only,
and dedicated baggage carousels in Sydney and Melbourne. Cityflyer was extended to Sydney-Brisbane and
Melbourne-Brisbane services in February 2002, Adelaide services began in November 2002 and Perth
services are scheduled to commence in early 2003.

http://www.qantas.com.au/infodetail/about/FactFilesNov2002.pdf

 

[simongr]

Hmm:

services include priority departure gates

Doesn't explain why I generally arrive into gate 10/12 into MEL on the 7AM flight from SYD - not very priority...

 

[N860CR]

I think a lot of the modern technologies have largely made CityFlyer irrelevant. One of its big features was being able to checkin at the gate, saving a good 15 minutes, however that was before the days of poles, online and machines.

The only other benefit was the alcohol service in the afternoons (on weekdays) and the newspaper in the morning which seems to be on every flight now anyway.

It was also expanded so much that there was very little left that wasn't CityFlyer. Other than the intra-Qld routes (BNE-TSV/CNS/ISA) plus the few other leisure routes (all from CNS plus ASP/AYQ), I don't think there's much else left.

It would be great to just see them extend the same service on all flights (including the weekend). It'd make life much easier for those of us who don't work M-F and have to track what day of the week it is!

 

[serfty]

I thought the CityFlyer concept was around in the last days of Ansett. May need to go research, but I thought it was actually a marketing tactic against them!

It may be co-incidence.

In any case VXA was delivered Jan 2002. This was after they took over an order of 15 737-800 from AA in October 2001.

Qantas had already [-]taken over[/-]wet leased Impulse operations in April 2001 so were clearly thinking of an economy only track (they purchased impulse in November 2001).

The first Cityflyer services commenced between MEL and SYD in July 2001 with Brisbane services so designated from February 2002.

 

[dajop]

It was also expanded so much that there was very little left that wasn't CityFlyer. Other than the intra-Qld routes (BNE-TSV/CNS/ISA) plus the few other leisure routes (all from CNS plus ASP/AYQ), I don't think there's much else left.

Along this theme, isn't it more that when introduced it differentiated premium from largely leisure routes ... So you had Qantas CityFlyer and "regular" Qantas (plus Qantas Link for regional routes). Instead, now you have Qantas and Jetstar (plus Qantas Link for regional routes).