As a WP and LTG I think I might be able to add a comment or two.
Queen Elizabeth II, I believe that is how her majesty should be referred to, is not chasing the loyalty and business of the 99 year old members of the UK population.
Sir Donald Bradman, I believe that is how he should be referred to, was a sportsmen who played, more or less, for the love of the game. (It certainly wasn't the money - they were paid next to nothing.) He expressed no disappointment at not averaging 100 - that is one of the reasons he was the best batsman the world has seen.
VA/DJ seems prepared to give a little leeway to foster loyalty, whereas QF seems hell bent on sticking to the rules. My first hand experience of this was with the new PG level. Despite surpassing the 2100 SC's I needed when I started my "QF year", and having more than 500SC's of travel booked the QF customer service staff stuck to their newly modified rules. All it actually achieved was to lose QF $4k of business.