I have always held an expectation for Qantas (or any business) - do what you have stated will be done in certain circumstances. It’s when QF don’t meet the expectation that a degree of (my) loyalty diminishes - and that’s hard to maintain and easy to lose, just like brownie points.
I was always told to under-promise and over-deliver, be aware of ones capabilities and resources and allocate accordingly. Qantas did for many years deliver on my expectations (as a medium to high tier FF). Then I got spoilt - a choice of airlines (and FF programs), both domestically and international. My horizons and knowledge grew, yet Qantas failed to grow with me. Instead they “enhanced” their program and every time, tried to convince me I was better off. Thankfully I never believed them.
Now days, they are my second string FF program and I use them only when it suits me (schedule, cost, and FF benefits in that order). My eyes are open to the multitude of offers in the market. I am not blinded by their rhetoric any longer. Whilst I am looking forward to LTG, it is no longer a driving force in our relationship - merely a reward for long service (aka loyalty). It will give me more benefits than them.
Many members here on AFF have shared their knowledge with me - and I with them. The lifeblood of a good community. Time had created some truly great friendships that have already spanned over a decade. But my relationship with Qantas has, over the same timeframe, waned to a friendship of convenience (mine not theirs) and it feels truly liberating.