My name is Iain Black and I am a senior lecturer in the department of marketing, Sydney University. I have recently finished a study of very frequent flyers (I took 50 flights in 3 months) but the journal editors who want to publish my work have a couple of issues that need clarified.
Basically the editors want to know more about what FF status and premium class travel means to people. They get the story about the practical benefits of being a high tier member of an airline program and how that maintaining these benefits would motivate people to go on MRs etc. What they want me to find out more about is what FF status and Business class means to people on a more personal, even symbolically level.
If anyone could let me know what having (or indeed losing) FF status or J or F class flights means to them that would be really helpful. Of course the answer could be a combination of the two!
Thanks
Basically the editors want to know more about what FF status and premium class travel means to people. They get the story about the practical benefits of being a high tier member of an airline program and how that maintaining these benefits would motivate people to go on MRs etc. What they want me to find out more about is what FF status and Business class means to people on a more personal, even symbolically level.
If anyone could let me know what having (or indeed losing) FF status or J or F class flights means to them that would be really helpful. Of course the answer could be a combination of the two!
Thanks