To be fair, it's listed at $45 at the winery. Devote Greenock ShirazThis looks like pretty good value Shiraz 2017 – Black Market Deal #39364
It is the Yelland & Papps Devote Greenock Shiraz
True to VM form the RRP is overstated. Have seen it for $30 per bottle in a 6er. Nonetheless having had it before it is a very good wine and a good buy at the price IMO.
VM are guilty of lots of stuff, but let's recognise that in many instances there is a genuine sizable difference between "RRP" and "street price" from efficient merchants. I don't think Y&P is (yet) one of the producers with the inflated RRP to allow big discount claims.