- Mar 22, 2005
It helps if you are good at maths.A great example of buyer behaviour in action Hvr.
If you sit people in a room, and give them the two options on paper, most people would buy the 30 can pack. The product (in the can) is exactly the same. It's a consumable good with a long shelf life. A rudimentary analysis suggests that you should buy at the best price per unit, and maximise the number of units purchased at this price (within reason - your cupboard is only so big, and you may have cash flow concerns).
A pack of 18 Schick Exacta 2 disposable razors costs ~$11. A pack of 6 (5 + 1 bonus) is usually ~$3. It is always priced that way. Never quite understood why.