The totally off-topic thread

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Currently at Woolworths:

24 cans of Pepsi-Max $19.80

30 cans of Pepsi-Max $16.00.

At my local store they are virtually side by side with the 30 can display closest to the entrance.

So why do people buy boxes of 24 cans? The check-out person said there were more than a few people buying the 24 can boxes even when told of the price difference.
 
So why do people buy boxes of 24 cans? The check-out person said there were more than a few people buying the 24 can boxes even when told of the price difference.
That's funny.

Also that's about the cheapest I have ever seen 30 cans of Pepsi-Max. I generally buy 24 cans of Pepsi-Max when the price is $11-$12. That's a bargain.
 
One year older <> one year wiser!

Maybe it should read unhappy Birthday, ;):rolleyes:

We are all a long time dead, so enjoy it while you are above the ground.

Always try and think of the positives.

I look forward to catching up tomorrow for a drink.

I found something online this evening which I will show you tomorrow.
 
Maybe it should read unhappy Birthday, ;):rolleyes:
Far from it my dear friend. The birthday present I received yesterday will always be cherished and never be forgotten.

We are all a long time dead, so enjoy it while you are above the ground.
This one never makes sense no matter how often you say it.

Once you're dead it doesn't matter what you did or didn't do in this life. Unless of course you believe in an afterlife?

Which I do by the way. But that's for another discussion.
 
Heard the other day that Warnie's former PA won a car in one of the raffles that his Foundation ran - gee I wonder why they are investigating said Foundation? :confused:

His brother was on 80k at the charity and the offices in the building the charity were renting are owed by his parents. Shane could have kept the charity running, but to keep it solvent it would have meant running his annual charity poker tournament to bring in funds. Shane decided to close it down and instead took a reported 2 million cheque to appear in the reality show 'I'm a celebrity get me out of here'.
 
Currently at Woolworths:

24 cans of Pepsi-Max $19.80

30 cans of Pepsi-Max $16.00.

At my local store they are virtually side by side with the 30 can display closest to the entrance.

So why do people buy boxes of 24 cans? The check-out person said there were more than a few people buying the 24 can boxes even when told of the price difference.

Some would say they only need 24 cans.

So buy the 30 cans then throw away or give away 6 if you need to? Some people might not like the prospect of that. Why? No idea.

I can kind of understand if it was bathtubs rather than cans of Pepsi....

Why was the 30 SKU much cheaper than the 24 one? Was the expiry date on the larger SKU earlier (tomorrow?) compared to the smaller one?
 
Currently at Woolworths:

24 cans of Pepsi-Max $19.80

30 cans of Pepsi-Max $16.00.

At my local store they are virtually side by side with the 30 can display closest to the entrance.

So why do people buy boxes of 24 cans? The check-out person said there were more than a few people buying the 24 can boxes even when told of the price difference.

Simple. Too weak to carry the 30 pack. :mrgreen:
 
Latest target of the NIMBYs. Subject on ABC talkback this morning - more salmon farms (in offshore, marine pens). Some tree changer called to complain that in her area, additional pens will result in more boats going past in front of her place, disturbing their peace and quiet. [The sheer audacity of it all!]
The local paper in Sale (Gippsland) had a letter to the editor this week from a new resident complaining about RAAF night flying last week. (3 X CT4 a/c) Pity there were no F-18s.
To say the least the letter stirred up a hornets nest. She is now the most unloved person in town with some even offering to help her move. (The polite version)
I can't wait for this weeks responses!
 
Currently at Woolworths:

24 cans of Pepsi-Max $19.80

30 cans of Pepsi-Max $16.00.

At my local store they are virtually side by side with the 30 can display closest to the entrance.

So why do people buy boxes of 24 cans? The check-out person said there were more than a few people buying the 24 can boxes even when told of the price difference.

The pricing of Pepsi cans is an interesting one. I try and purchase when the cans are under 50c each, which generally limits me to Pepsi over Coca Cola.

I think it is habit why people purchase the 24 can block over the 30, but I can remember when the cashier (he was quite arrogant) put the 30 can block through as the 24 can block when the prices were similar to what you have mentioned above. Overcharged me $5 each block, so he wasn't particularly happy when I went straight back to the customer service desk to make mention of what had happened and get the difference back.
 
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Currently at Woolworths:

24 cans of Pepsi-Max $19.80

30 cans of Pepsi-Max $16.00.

At my local store they are virtually side by side with the 30 can display closest to the entrance.

So why do people buy boxes of 24 cans? The check-out person said there were more than a few people buying the 24 can boxes even when told of the price difference.


Price per unit is the way to shop if you are going to consume the good on a regular basis. Pepsi doesn't do it for me. Annies Lane shiraz does!
 
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The pricing of Pepsi cans is an interesting one. I try and purchase when the cans are under 50c each, which generally limits me to Pepsi over Coca Cola.

I think it is habit why people purchase the 24 can block over the 30, but I can remember when the cashier (he was quite arrogant) put the 30 can block through as the 24 can block when the prices were similar to what you have mentioned above. Overcharged me $5 each block, so he wasn't particularly happy when I went straight back to the customer service desk to make mention of what had happened and get the difference back.

Did you get the first block for free? Code of practice usually means first incorrectly scanned item is free (major supermarkets).
 
A great example of buyer behaviour in action Hvr.

If you sit people in a room, and give them the two options on paper, most people would buy the 30 can pack. The product (in the can) is exactly the same. It's a consumable good with a long shelf life. A rudimentary analysis suggests that you should buy at the best price per unit, and maximise the number of units purchased at this price (within reason - your cupboard is only so big, and you may have cash flow concerns).



BUT - a huge proportion of FMCG purchases are not well analysed rational decisions. Most consumers don't analyse small buying decisions. They are busy / distracted / whatever. A few things to consider for this example - 24 can packs have more shelf space (generally much bigger on the planogram), 24 can packs are easier to carry, "I've always brought the 24 can pack", "oh Coke/Pepsi is on special, I better get some" (but not paying attention to the specific line).

Each of those 4 scenarios can be explored at length as to why the 24 can pack gets purchased.


Part 2 - The check out person points out to the customer that they can get 6 extra cans for $3.80 less. No-brainier right? Why do people still buy the 24 can pack? Of the 4 scenarios above only one holds true when the facts are presented to the consumer. Why then do people keep buying the 24 can pack - shopper fatigue. By the time most supermarket shoppers go to the checkout, they are ready to go home. They may not hear or understand the price difference, they may not care (fatigue - "get me outta here"), they may mistake the price difference for some kind of onsell (and reject it out of hand), they may be embarrassed and decide to take the 24 cans to save face, they may be nervous about "holding up the line" to go and swap 24 for 30, it may be "too much trouble" to swap. In any case, any number of psychological responses may be triggered.

The end result is the higher priced product is purchased.



For the two big chains, specials are set by head office using any number of clairvoyant (and possibly well thought out) techniques.

I think there is definitely some dart boarding (and sales rotations). Suppliers and Supermarkets have specials and cross subsidies all the time. It's just part of the FMCG cycle, and the fabric of the industry.

When a new product is created and released, the supplier will often usually push for advertising, planogram space, possibly an in-store booth for demos/freebies, etc as part of their initial campaign. This can sometimes include or not include discounting. Loss leading, or followup discounting is often a great way to acquire new customers before a price equilibrium is reached.

Why was the 30 SKU much cheaper than the 24 one? Was the expiry date on the larger SKU earlier (tomorrow?) compared to the smaller one?

Unlikely - most supermarket specials have nothing to do with aged inventory. And where they do, it's generally warehouse inventory (or supply chain inventory) that they are trying to clear (e.g. there are too many pallets of 30 can packs, they have outgrown their bin location at our warehouse/DC). Local stores can "clear" individual items if the screw up their stock rotation and things are close to shelf life.

The Coke/Pepsi example is a great one - Let's put a non-core line on special. Sales of the core line go up, even though the price is the same. WINNER. The smart consumer gets a good deal, and the supermarket increases sales of several lines of soft drinks.



Any item which comes in singles, or packs of varying size can often have weird specials. (e.g. individual rolls are on special - It can often be cheaper to buy 4/6 individual roles, instead of a 4/6 pack). But if you want 4/6 rolls, how many people fool around with tongs to get 4/6 individuals?

Sports drinks, energy drinks, soft drinks, etc all fall into this category.



Anyhow, enough rambling - If you want to know more, go do a Masters in Marketing and get a ~"hundred grand" job at Coles or Woolies.
 
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