Rex to fly between Australian capital cities

Must...Fly!

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Once you start to create “modern” “up to date” and constantly replacing “tired” liveries, uniforms etc you start building an expectation that things will be updated regularly, and therefore start building costs into the business. I think ZL is happy to leave that QF and target customers who don’t care so much about an up to date livery or modern cutting edge lounge ... there’s probably room for this type of carrier in the market place.
I agree however Jetstar have held that mantle undisputedly since they started and Tiger tried (twice, I guess) and that didn't work out either.

I guess Rex will have to find a way to charge some sort of a premium in the market but I have no idea how they will build that customer base especially in this environment.
 

jamescara

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Once you start to create “modern” “up to date” and constantly replacing “tired” liveries, uniforms etc you start building an expectation that things will be updated regularly, and therefore start building costs into the business. I think ZL is happy to leave that QF and target customers who don’t care so much about an up to date livery or modern cutting edge lounge ... there’s probably room for this type of carrier in the market place.
Agree completely - I'm referencing specifically the jets though rather than existing business. Make it a little more memorable, a little more appealing etc, especially if they're wanting to target the mid tier market and not budget fliers.
 

Chicken

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PineappleSkip

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Don't recall QF much changing their livery much; they're still the red rat.

If Rex updated it's logo like QF did it would probably have removed the serif from the R and parts of the X to make it more cryptic, and called it game-changing. Possibly the new QF shape was game changing, it could be a thalidomide kangaroo with its missing arms, but it could also be a shape evoking their cost-cutting nazgul. Suspect the meta-agenda was to make it less rat-like.

cheers skip
 

serfty

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Possibly the new QF shape was game changing, it could be a thalidomide kangaroo with its missing arms, but it could also be a shape evoking their cost-cutting nazgul. Suspect the meta-agenda was to make it less rat-like.
Ahhh, yes .... good old AmpuRoo ...
 

AIRwin

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Media release from Rex on the launch... of new cabin crew uniforms:

Photo here:
 
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Mattg

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Media release from Rex on the launch... of new cabin crew uniforms:

Photo here:

Here I was thinking "surely, Rex won't have a go at any other airlines in a media release about new uniforms"!

Well, I guess I was wrong. At least the dig at Qantas is subtle. ;)

Rex said:
“We are very proud that our uniforms are not designed by any famous designer. As with everything else we do in Rex, we have done everything in-house, from the design to the selection of material. This is who we are. This is what we do. This is why we are one of the most successful airlines in the world.”
 

Must...Fly!

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That's a bit of spin that Shane Warne would be in admiration of
 
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henrus

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SO has anyone on AFF actually booked a 737 service with Rexy yet???!!
It wouldn't surprise me if someone's booked on the first service but aside from that why would anyone want to book Rex right now, unclear borders and cheaper flights on other carriers don't make them that attractive.

The first flight from MEL-SYD is full in business but every other flight that day has business seats available. In Economy on the first MEL-SYD service, just 32 seats have been selected (probably more booked but haven't paid the extra for seat selection). The SYD-MEL first flight still has business seats available and just 27 preselected economy seats.

Given the initial launch promotion was for 100,000 economy tickets at $79 and they're still selling $79 seats I suspect they still haven't reached the 100,000 ticket goal. At 18 flights per day with 168 economy seats, that's 3024 seats per day, and with bookings, up until 21 December (295 days), it totals 892,080 economy seats available but less than 100,000 booked. Before someone says I'm being unreasonable, Qantas/Jetstar was able to sell 70,000 tickets in 5 hours during last year's sale so it's not impossible.

I see it as three main types of people traveling in Australia right now, loyal travelers (many of whom may have status with QF/VA and would be unlikely to shift), those who are looking for the best price, and those who are burning flight credits (on JQ/VA/QF). Rex doesn't appeal to any of travelers right now.

It remains to be seen but I think Rex is really going to struggle... Their product is currently a single route, on old non sky interior ex-VA aircraft which also happens to be more expensive than two other competitors in the market. Those people who are price-focused are likely to still pick Jetstar ($50-70 oneway) or Virgin which has dropped most flights to $77. Even Qantas starts at $110 which is cheaper than the prices Rex is pushing into online travel agents.
 

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