QANTAS has swiftly hosed down speculation that the company behind Air Canada's passenger rewards program is planning to take a stake in a business that will own the flying kangaroo's frequent-flyer scheme.
The airline was forced into denying Aeroplan's involvement yesterday, after reports emerged out of Toronto that the giant rewards scheme firm was engaged in talks with Qantas about a purchase or an investment in the soon-to-be-created subsidiary.
Aeroplan, which was part of Air Canada before being hived off as a stand-alone publicly listed company, is one of the models being used by Qantas's board to restructure its own reward scheme.