QFF Program for sale in reorganisation

[pleasureg]

Media reports indicate that in the upcoming board meeting that the QFF program will in allprobability be sold off (possibly to the same company that purchased Canad Air FF program. It all sounds the death knell:evil: for possibly the last of the good FF programs.

 

[pauly7]

um what media reports? its old news that they are segmenting the company into 4 parts (with no immediate plans to sell a majority of any), of which one is the FF program but I haven't heard anything of them selling 100% of the FF company off....

 

[Mal]

As I've said before, and will say again:

The sky is not falling in. Don't panic until you see concrete evidence that you need to panic.

Selling off the FF scheme could actually be a good move for us FF'ers. Time will tell what happens, and whether it benefits us or not.

 

[JohnK]

If worse comes to worse then there is always is AAdvantage.

Did I just say that? Well just hope that the sky does not fall in and QFF is not sold off to Aeroplan....

 

[simongr]

Since when is QFF the only good rewards program? Redemption rates are high, fuel surcharges are charged on awards...

 

[oz_mark]

The more important aspect of a loyalty program is what it offers to the membership. It matters much less who owns the program, as long as it is providing benefits.

Selling the QFF program is neither good nor bad in itself. In fact, splitting it into its own business Or subsidiary within the Qantas group is probably not that much different. It is what happens with the program and changes, if any, good or bad, that affect the membership going forward that we need to concern ourselves with.

 

[oz_mark]

Qantas will retain control of its frequent-flyer scheme

From SMH:Qantas will retain control of its frequent-flyer scheme - Business - Business

QANTAS has swiftly hosed down speculation that the company behind Air Canada's passenger rewards program is planning to take a stake in a business that will own the flying kangaroo's frequent-flyer scheme.

The airline was forced into denying Aeroplan's involvement yesterday, after reports emerged out of Toronto that the giant rewards scheme firm was engaged in talks with Qantas about a purchase or an investment in the soon-to-be-created subsidiary.

Aeroplan, which was part of Air Canada before being hived off as a stand-alone publicly listed company, is one of the models being used by Qantas's board to restructure its own reward scheme.