QF is this misleading advertising?

[MEL_Traveller]

while symbols may be open to interpretation, the test is not 'what possible interpretation' could be given to those symbols, it would be the interpretation that is given by an 'ordinary person'. not a frequent flyer, not an airline expert... just an ordinary person off the street*

looking at the symbols there is some history to this. old qantas timetables used the knife and fork to indicate a full meal, and they used a coffee cup to indicate a snack service.

other airlines also routinely used a knife and fork for a meal, and other symbols for a snack. old Lufthansa timetables used to denote a snack service with a baguette/roll symbol for example.

if qantas wanted to, they could adopt symbols more universally recognized. there is no reason not to use a coffee cup instead of a wine or beer glass. they could use a muffin or roll symbol instead of a knife and fork.

we've all seen the old Border Security programs where the quarantine officers keep saying 'do you out this in your mouth??? then it's food right???'. no doubt qantas is relying on that definition of food given some of the stuff they serve up


*the class of person these advertisements are directed to is anyone and everyone who flies... which is pretty much everyone. i would argue this is not directed at a particular market segment.

 

[Rebekkap]

Now come on, haven't you seen the episode of Seinfeld where it became fashionable to eat your Snickers bar with a knife and fork. Same rule applies to your cookie on Qantas.

Considering I constantly get given a stirrer with which to eat my fruit platter special meal, I'd say the mere act of picturing a knife and fork is potentially misleading advertising - and good luck getting cutlery to eat your cookie with!

 

[albatross710]

If I was to buy a Citroen car can I say it is misleading advertising when it doesn't actually turn into a robot?

 

[Rebekkap]

If I was to buy a Citroen car can I say it is misleading advertising when it doesn't actually turn into a robot?

I've always been tempted to write the good people who make Mars Bars a letter saying "Your name led me to believe that your delicious chocolate bars were made on Mars. Upon purchasing your confectionary, I was disappointed to find that they are in fact not from Mars, but are made in Ballarat. I therefore suggest you change your name to Ballarat Bars."

Just to see what they respond.

 

[harvyk]

If I was to buy a Citroen car can I say it is misleading advertising when it doesn't actually turn into a robot?

I'm pretty sure there would be a "reasonable person" clause in the rules, but that said if you wanted to purchase a Citroen because of it's robotic abilities and that's what they advertised, and it didn't, I'd say you'd probably have reasonable grounds.

Of course, you'll probably be laughed at by most people whom you contact in regards to your refund.

 

[albatross710]

Of course, you'll probably be laughed at by most people whom you contact in regards to your refund.

No, spending a few years helping 'the man in the street' with computer problems made me realise that there are people whom would expect it.

 

[oz_mark]

I've always been tempted to write the good people who make Mars Bars a letter saying "Your name led me to believe that your delicious chocolate bars were made on Mars. Upon purchasing your confectionary, I was disappointed to find that they are in fact not from Mars, but are made in Ballarat. I therefore suggest you change your name to Ballarat Bars."

Just to see what they respond.

Probably that they are made by the Mars family!

 

[samh004]

Probably that they are made by the Mars family!

What have we told you about bringing logic to threads.

 

[MEL_Traveller]

what is bordering on sheer junk it today's email from qf announcing it offers 'over 140 direct flights to Asia per week'... 'more than any other airline'.... but then from the next sentence onwards needs to justify everything, multiple times, by saying it includes codeshares, partner airlines blah blah blah.

and why use the word 'direct'? are they? the thing is, I don't even believe it because so much of the rest appears to be hyperbole and spin.

instead of trying to spin it so much why don't they just say:

qantas together with its partners offers over 140 flights a week to Asia'

...and dispense with all the squiggles and hats and everything else they need to clarify what they mean?


or do they actually mean there are 140 flights and partner flights and codeshares are on top of that? then they needed to split their first paragraph.

 

[Rebekkap]

what is bordering on sheer junk it today's email from qf announcing it offers 'over 140 direct flights to Asia per week'... 'more than any other airline'.... but then from the next sentence onwards needs to justify everything, multiple times, by saying it includes codeshares, partner airlines blah blah blah.

and why use the word 'direct'? are they? the thing is, I don't even believe it because so much of the rest appears to be hyperbole and spin.

instead of trying to spin it so much why don't they just say:

qantas together with it's partners offers over 140 flights a week to Asia'

...and dispense with all the squiggles and hats and everything else they need to clarify what they mean?


or do they actually mean there are 140 flights and partner flights and codeshares are on top of that? then they needed to split their first paragraph.

I agree (except for the apostrophe in it's )

 

[cosi]

I agree with the opening thread and always believe QF produces greater "BS" than the politicians.

Take the email received this afternoon from QFF

Qantas connects more of Australia to more of Asia

Qantas offers over 140 direct flights per week from Australia to 11 cities in Asia - that's more non-stop services than any other airline. Our broad network connecting Australia to Asia includes Qantas operated flights as well as a number of partner airline flights offering a QF flight number^. This means that, as a Qantas customer, you can earn Qantas Points and Status credits when you fly.

Qantas operates daily services from Perth direct to Singapore and we've changed our flight times to better suit your needs. Qantas and Jetstar together operate more domestic and international flights to and from Perth than any other airline and our partnership with Emirates brings more choice across the globe. When your plans take you beyond the Qantas network, our extensive range of Qantas Frequent Flyer airline partners can take you even further around Asia.

QF only operate 1 international flight each day from Perth - how can I earn more points and status credits?

 

[Must...Fly!]

QF only operate 1 international flight each day from Perth - how can I earn more points and status credits?

I received the same and laughed a little.

 

[MEL_Traveller]

I agree (except for the apostrophe in it's )

yes well... that's just the joys of auto-correct

corrected now.

 

[oz_mark]

I agree with the opening thread and always believe QF produces greater "BS" than the politicians.

Take the email received this afternoon from QFF



QF only operate 1 international flight each day from Perth - how can I earn more points and status credits?

I wonder how they spun the email for adelaide

 

[cosi]

I wonder how they spun the email for adelaide

I forgot about ADL zero international services, but at least they are closer to SYD & MEL than Perth

 

[shellthom]

If I was to buy a Citroen car can I say it is misleading advertising when it doesn't actually turn into a robot?

OT but those are my favourite ads