QF Double Status Credit Promos - I am not 100% sure I follow the logic anymore...

[Max Samuels]

I can think of many reasons why Qantas will not have a double sc’s promotion again. However I can think of one reason why they should...they will sell more tickets. I am seriously thinking of doing a sc run if they have a double sc promotion but I definitely will not buy those tickets without the promotion.

I think that there are a number of people thinking the same way.

That's why they should do it target only..... get some proper Business Intelligence staff (like me) who can actually drive the DSC where it will be most effective.

 

[levelnine]

Another Qantas Double Points offer -- this time to flights to Europe.

It certainly is looking more and more likely that Qantas is switching away from DSC offers to other types of offers (eg 1000 bonus points to NZ, double points).

I hope I'm wrong.

 

[RichardMEL]

I've written it before and I'll write it again...

to my way of thinking bonus POINTS offers would appeal to far more QFF members than just SC's.

Consider - you're a Bronze who flies once or twice a year... SC's probably won't mean much - you MAY make Silver if you tried, but those who are trying would aim higher and be smarter. Remember MANY QFF casual members know nothing of SC's and don't care.. but points? That's something most can understnd and get them closer to toasters or trying to get points for a trip to OOL or something.

And while extra points adds to QF's liability on the books, they will either be used by these flyers - possibly on high yield items like toasters - or on JQ awards or something.. or they expire and it's accounted for as spillage.

And compared to CC bonus offers and the like, the overall number of points given on such promos is probably far less.

I think this is a smarter move by QF - not for those of us who care to get status cheaper/easier - but for the general membership of QFF.

 

[TheRiddler]

to my way of thinking bonus POINTS offers would appeal to far more QFF members than just SC's.

I'm still not convinced. I earn more points from CC spend than actual flying, as I suspect is the case for a lot of higher tier members. A few extra points here and there isnt going to make a great deal of difference to me but accelerated status will. The likelihood is that higher tier members generally spend more on a regular basis (hence their tier) so I would have thought that QF would be better off keeping this group sweet rather than mom+pop making their once-a-year flight.

As I mentioned earlier, I have already shifted significant (for me) spend across to SQ in the last couple of months following the lack of a DSC promo - and will continue to do so. The lack of upgrades, recognition or any other tangible benefits for a LTG above a normal Gold means I believe I'm now better off chasing SQ Gold.

 

[RichardMEL]

I'm still not convinced. I earn more points from CC spend than actual flying, as I suspect is the case for a lot of higher tier members. A few extra points here and there isnt going to make a great deal of difference to me but accelerated status will. The likelihood is that higher tier members generally spend more on a regular basis (hence their tier) so I would have thought that QF would be better off keeping this group sweet rather than mom+pop making their once-a-year flight.

As I mentioned earlier, I have already shifted significant (for me) spend across to SQ in the last couple of months following the lack of a DSC promo - and will continue to do so. The lack of upgrades, recognition or any other tangible benefits for a LTG above a normal Gold means I believe I'm now better off chasing SQ Gold.

Emphasis above is mine.

Again. I was NOT writing about high status/spend pax - who are not the majority of QFF members out there, even though we represent the huge amount of revenue to QF.

Obviously I do not have the numbers to back it up, but I bet you if you could poll the 13m QFF members (Joyce suggested they had now more than 13m members now) which would appeal to them more - bonus points or status credits? I am certain the vast majority would say points.

Huge generalisation here obviously, but I'd bet you a huge number of those casual QFF members who fly rarely but collect points more as an aspirational goal for THAT big family trip or something would absolutely jump at more points. Their CC spend is likely going to be less - most certainly on travel related products - and it's likely they wouldn't play the churn game or other things to maximise points earn.

Now sure, if they are a occasional flyer and they get a bonus points offer it may just push *some* to go yeah, I'll go buy me a ticket to visit Aunt Myrtle in Adelaide and get some more points... so QF gets a bit more revenue and the pax gets a few more points towards that goal. However status credits? To someone who flies a few times a year max? Hardly going to entice them imo.

Again, not discussing the average member of this forum who cares about status, plays the game to maximise results and so on. I'm talking about the hoi poloi of the QFF world.

me? I could care less about bonus points either. I am points rich. I get it.. but it's not all about me

 

[TheInsider]

I'm still not convinced. I earn more points from CC spend than actual flying, as I suspect is the case for a lot of higher tier members. A few extra points here and there isnt going to make a great deal of difference to me but accelerated status will. The likelihood is that higher tier members generally spend more on a regular basis (hence their tier) so I would have thought that QF would be better off keeping this group sweet rather than mom+pop making their once-a-year flight.

As I mentioned earlier, I have already shifted significant (for me) spend across to SQ in the last couple of months following the lack of a DSC promo - and will continue to do so. The lack of upgrades, recognition or any other tangible benefits for a LTG above a normal Gold means I believe I'm now better off chasing SQ Gold.

A few extra points will entice people to book with Qantas, otherwise they wouldn't be offering the promos at all. You have to remember just because you want status, doesn't mean that everyone else wants status. Some people only have a few thousand points and for the to potentially double their balance for taking one flight is a huge win for them.
There are many high tier FQTV's that don't even know what their status entitles them to, let alone what a gold, silver etc us. The general consensus on AFF is that everyone knows the in's and out's of the program. The reality is far from it,

 

[RichardMEL]

A few extra points will entice people to book with Qantas, otherwise they wouldn't be offering the promos at all. You have to remember just because you want status, doesn't mean that everyone else wants status. Some people only have a few thousand points and for the to potentially double their balance for taking one flight is a huge win for them.
There are many high tier FQTV's that don't even know what their status entitles them to, let alone what a gold, silver etc us. The general consensus on AFF is that everyone knows the in's and out's of the program. The reality is far from it,

thank you! wrote it far better (and shorter!) than me. This is exactly my point.

(and I have MET people who have had no idea they had status or what they got from it - WP no less. This IS a thing). Not everyone out there cares as much as we do. For many road warriors it's a chore.

 

[TheInsider]

thank you! wrote it far better (and shorter!) than me. This is exactly my point.
(and I have MET people who have had no idea they had status or what they got from it - WP no less. This IS a thing). Not everyone out there cares as much as we do. For many road warriors it's a chore.

What I also forgot to add, is that Qantas is a data driven business now, all its promotions and sales and targeted information is all data driven. They will not put out a promo or sale without the facts, sales and the data showing that it will have a positive effect on engagement, sales or revenue.
Some on here say that X class redemptions on international fares are not worth it, but the data shows. that a lot of members appreciate the X class fares and that a cough load actually get booked.

 

[TheInsider]

As I mentioned earlier, I have already shifted significant (for me) spend across to SQ in the last couple of months following the lack of a DSC promo - and will continue to do so. The lack of upgrades, recognition or any other tangible benefits for a LTG above a normal Gold means I believe I'm now better off chasing SQ Gold.

See that sort of doesn't make sense. Why spend all the money and go through the hard yards of earing LTG, to then just piss it up against the wall and go with another carrier. Kind of seems counterintuitive.
You can't expect a company to remain 'loyal' to you if you aren't 'loyal' to them. But yes, I know of all the other arguments of the so called 'loyalty' program, i'm just trying to keep it simple and have an opinion myself.

 

[TheRiddler]

Why spend all the money and go through the hard yards of earing LTG, to then just piss it up against the wall and go with another carrier

There's nothing to piss away! When I fly QF I will still be LTG, still have lounge access, priority seat selection and boarding but there is no incentive for me to keep on flying with them if WP is not feasible. Therefore no harm in getting KF Gold and comparing the products (and my early experience just as a KF Silver isnt great for QF)

Prob sounds very much of DYKWIA but I find the lack of acknowledgement of QF LTG quite surprising. A shed load of my life spent flying Y and you dont even get a courtesy visit or acknowledgement from the CSM. Perhaps I should get a T-Shirt made up with the slogan "I made LTG and all I got was a new card"

 

[Ade]

(and I have MET people who have had no idea they had status or what they got from it - WP no less. This IS a thing). Not everyone out there cares as much as we do. For many road warriors it's a chore.

Have a friend who had no idea what her status was - I had to ask her to show her Qantas app and point to what her status was i'm sure she'd be happy to know that there is 2X points, but 2X SC wouldn't make any difference to her

Me, on the other hand .....

 

[Ade]

Perhaps I should get a T-Shirt made up with the slogan "I made LTG and all I got was a new card"

 

[bullerdude]

Another Qantas Double Points offer -- this time to flights to Europe.

It certainly is looking more and more likely that Qantas is switching away from DSC offers to other types of offers (eg 1000 bonus points to NZ, double points).

I hope I'm wrong.

Yep got this one as well... not the routes I've been searching over the last few weeks so not sure on their targeting strategy.

 

[Townsend]

I also received the offer. Not only have we not been looking for flights on this route, we have already booked Qantas/Finnair flights to Europe in early 2020!

For the last two November’s we have flown to Asia because a. we enjoy going there and b. we have taken advantage of double sc promotions. We will not be booking any flights unless there is a promotion.

 

[Matt_01]

A few extra points will entice people to book with Qantas, otherwise they wouldn't be offering the promos at all. You have to remember just because you want status, doesn't mean that everyone else wants status.

I will also add a different angle and think QF are missing part of the perceived high value market. As a P1 and in my experience we do not get targeted offers of any kind and there are other P1’s on this site who have stated the same. I know I will retain P1 to Aug 21 without the assistance of DSC or 50% SC offers so in my case DP may be attractive. The alternative for me is to fly SQ or VA and send the points to SQ. With the right offer I could be enticed to fly QF more than I do.

 

[TheRiddler]

I know I will retain P1 to Aug 21 without the assistance of DSC or 50% SC offers

I am very jealous of your travel policy

 

[Matt_01]

I am very jealous of your travel policy

Why? My most common form or transport is a bus with wings and I am not a big fan fan of flying. Arriving at airports at prescribed times and getting out at the other end is just a waste of time.

 

[TheRiddler]

Why? My most common form or transport is a bus with wings and I am not a big fan fan of flying. Arriving at airports at prescribed times and getting out at the other end is just a waste of time.

It was more the fact that you are able to achieve the giddy heights of P1 without utilising promos. Therefore I'm assuming you are able to travel business class which is where my jealousy comes from. Doing longhaul discount Y every 2-3 weeks takes its toll, hence the desire to look for promotions that can, to a very small degree, lessen that burden. And yes, I know, I should probably get a new job.

 

[Ade]

Doing longhaul discount Y every 2-3 weeks takes its toll, hence the desire to look for promotions that can, to a very small degree, lessen that burden. And yes, I know, I should probably get a new job.

I agree with you on doing discount Y every 2-3 weeks takes its tool. Did and doing it now on international long haul Y and I can feel the pain ... but hey, if that's the travel policy, can't do much eh

 

[RichardMEL]

The thing is that QFF clearly sees P1 (Giddy heights... lol) as "rusted on" and basically take those members for granted in respect that either the spend continues and they make P1 again, or they don't, but even if they don't make P1, their spend will most likely be still fairly substantial with QF due to long term loyalty (or stockholm syndrome perhaps ). While some of the perks of P1 are very nice (see appropriate thread) when available and exercised, it seems clear that at least part of QF consider these members as almost unworthy of the effort / expense to retain - because chances are they will anyway (as Matt indicated above). All part of that Maxim about it being much harder and more costly to attract new "loyalty" than it is to keep it - or so they seem to claim in marketing circles.

That's why you always see extra juicy offers to join up, but aren't available to existing members for whatever thing - a credit card, FF program or whatever. They spend the effort to lure you in, then hope to keep you (also see the recent 18-35 book international get lounge access promo).

And, for many based in Australia often QF is the only reasonable option - due to location and/or schedule.. and remember VA has nothing similar.. they don't even have life time recognition at this point(and maybe never will) so choices are often limited most certainly if most travel is domestic or within the sphere of QF's international metal network.

QF'srelative market dominance creates a certain degree of arrogance in this respect imo.. and we've seen how they could care less if members of high status drop off the map - either due to change in circumsnace or defected to another carrier/alliance. So we each make our choices.

Honestly I much prefer SQ's product - hard and specially soft - to QF in so many respects and have often considered my own position but my travels do not touch SQ's network enough to make it worthwhile. I've recently spend a lot of time in NZ J on USA trips (as opposed to QF) and as always enjoy their service (even with the now worse hardware in J - luckily change is coming soon hopefully as it's long overdue.

That's just me.

And yes, to TheRiddler's jealousy (I think maybe envy rather?) some of us do have more ability to experience and enjoy some of the world's other airlines and alliances and we mustent forget not everyone is akin to a Bruce Wayne However the general principles still apply. Any of us able to experience travel on a fairly frequent basis are pretty lucky IMO - more so if it is premium. I may pay for it in one form or another but I still feel very lucky to have these opporunities, and that's no joke(r)