Qantas TVC - "Stand Up"

[stm1sydney]

What do you think? I reckon it's embarrassing and cringe-worthy, and completely irrelevant to the old Qantas values of safety first, second and third, and providing a reasonable product.

 

[Boca68]

What do you think? I reckon it's embarrassing and cringe-worthy, and completely irrelevant to the old Qantas values of safety first, second and third, and providing a reasonable product.

I don't have an issue with it. Certainly nothing embarrassing about it. More about having a inclusive corporate profile I think. In reality, it doesn't really mean too much. I'm sure AJ has his pet projects, as do other members of the executive.

 

[kermatu]

I don't mind companies getting involved in social issues. Needs to be positive though and not exclude or attack those who have a different view to the Exec's pet project.

On this basis, I find the ad reasonable enough.

Had Israel Folau been one of the Wallabies in the clip that would have been a statement.

 

[MEL_Traveller]

What do you think? I reckon it's embarrassing and cringe-worthy, and completely irrelevant to the old Qantas values of safety first, second and third, and providing a reasonable product.

I think the idea is ok. But I'm not sure about the actual piece. It doesn't really convey what QF are doing, or how someone watching the clip can engage (does flying Qantas mean you are standing up? Does it mean a portion of your fare is going towards social inclusion?). In that sense I don't think it's particularly effective at communicating a message.

 

[muppet]

What do you think? I reckon it's embarrassing and cringe-worthy, and completely irrelevant to the old Qantas values of safety first, second and third, and providing a reasonable product.

I think it's excellent. Corporations are doing what pollies won't - lead. Why? Because it's profitable.

Also, Qantas aren't lefty do-gooders. Inclusion is good for business. Having a large portion of the economy excluded or excluding themselves because of prejudice costs cash.

 

[RooFlyer]

I thought it was going to be about supporting the farmers. Not virtuous enough?

<snip>

Also, Qantas aren't lefty do-gooders. Inclusion is good for business. Having a large portion of the economy excluded or excluding themselves because of prejudice costs cash.

But who is excluding whom from Qantas?

 

[eastwest101]

Stand up for drinking from the kool-aid of virtue signalling corporate buzzwords.

When they stand up for their Asian based cabin crew and pay them the same as local cabin crew then I will start to believe them, until then it's corporate grandstanding and hollow jingoistic corporate doublespeak.

Waste of shareholders money, better idea would be to get off their pet projects and concentrate on getting their fleet and products right and getting some morte pilots.

 

[pauly7]

But who is excluding whom from Qantas?

Doesn’t Andrew Bolt boycott them lol

 

[MEL_Traveller]

When they stand up for their Asian based cabin crew and pay them the same as local cabin crew then I will start to believe them, until then it's corporate grandstanding and hollow jingoistic corporate doublespeak.

Excellent point. There was an article about pay for Asian (Thai) based crew in one of the majors last week. It didn't seem to get much discussion on AFF. QF claim they pay their Thai crew $2600 a month if they complete all their flying and get all their allowances. The Thai crew are saying they have to smuggle electric kettles and other heating devices just to be able to eat while they're here in Australia as the $30 a day meal allowance is not enough. Jetstar is paying its cabin crew as little as $100 a week

 

[RooFlyer]

I posted about it here: Foreign crews on Jetstar and their conditions

 

[MEL_Traveller]

I posted about it here: Foreign crews on Jetstar and their conditions

Apologies!

 

[kermatu]

Good points.

 

[sjk]

stand up for their Asian based cabin crew and pay them the same as local cabin crew

Oh, Lord, kumbaya

 

[RooFlyer]

Apologies!

No you were right, not much discussion

Oh, Lord, kumbaya

There is something wrong or strange in what you quoted?

 

[serfty]

I posted about it here: Foreign crews on Jetstar and their conditions

An I still reckon it's a beat up. JQi started with BKK services with such an arrangement. Without this the Qantas group could not compete (and it's only $100 per week if they do not work). Thats AUD5K per year minimum; the average Thai household income is ~AUD4550 (Thailand Annual Household Income per Capita | Economic Indicators).

As for the topic of this thread, I used to be a Qantas shareholder. With wasted revenue from things like this I am glad I am no more ...

 

[RooFlyer]

An I still reckon it's a beat up. JQi started with BKK services with such an arrangement. Without this the Qantas group could not compete (and it's only $100 per week if they do not work). Thats AUD5K per year minimum; the average Thai household income is ~AUD4550 (Thailand Annual Household Income per Capita | Economic Indicators).

As for the topic of this thread, I used to be a Qantas shareholder. With wasted revenue from things like this I am glad I am no more ...

Sure, but the point of the article was Qantas paying people of different nationalities different amounts for the same work, wasn't it? And how the foreign nationalities survive while in Australia with Australian costs.

 

[stm1sydney]

Sure, but the point of the article was Qantas paying people of different nationalities different amounts for the same work, wasn't it? And how the foreign nationalities survive while in Australia with Australian costs.

Eastwest and Rooflyer nailed it. It's the hypocrisy of the virtue signalling that sticks out.

And I'm mystified by Muppet's comment. Who is excluded by reason of Qantas being focused on delivering a great (and safe) product which people want to buy?

 

[Melburnian1]

A silly ad that engages in virtue signalling (not a phrase I knew of three years ago: wonder who coined it).

 

[odysseus]

A silly ad that engages in virtue signalling (not a phrase I knew of three years ago: wonder who coined it).

Pretty easy to guess...

 

[Happy Trails]

A silly ad that engages in virtue signalling (not a phrase I knew of three years ago: wonder who coined it).

The Spectator laid claim to it.

The awful rise of ‘virtue signalling’ | The Spectator

"Virtue signalling is one of many phrases invented by Spectator writers (‘the Establishment’ is another). It is now in use all over the world"