Qantas FF and Woolworths create new loyalty alliance

[simongr]

We, my parents, brother and myself, as a family of 4 spend ~$150/week at Woolworths so that will be ~7,800 QFF points per year. Forget how AFF and FT members think but what would the average person think about 7,800 QFF points? Almost a one-way flight SYD-MEL but then cough up the taxes and surcharges. When they look a SYD-LHR return for 128,000 QFF points at the current earn rate it would take ~16 years of shopping at Woolworths + taxes and surcharges to save ~$1,200. Most people would not bother.

I agree with most of your other points but the only thing is that we need to remember that this is just part of a total earning process for most people - I would expect people to look at this as "I will only earn 8K points so why bother" - I think this will be seen more as an addition to their other ways of earning (restaurants, CC, and heaven forbid - flights :shock

 

[samh004]

As posted by (I think) Oz_mark:

From mid-2009, the new relationship will allow Woolworths customers who participate in the Everyday Rewards program to earn Qantas Frequent Flyer points when they shop for groceries, fuel, packaged liquor, general merchandise or consumer electronics at a participating Woolworths group business.

I look forward to that then. Although Dan Murphy's isn't exactly the cheapest store.

 

[JohnK]

I agree with most of your other points but the only thing is that we need to remember that this is just part of a total earning process for most people - I would expect people to look at this as "I will only earn 8K points so why bother" - I think this will be seen more as an addition to their other ways of earning (restaurants, CC, and heaven forbid - flights :shock

I do agree with your points that for some of us, mainly AFF and FT members, it will be a nice supplement to our earning process but I can't help but think of all the people I know, and the people you know, it will mainly be why bother.

When I discuss frequent flyer programs, credit card reward programs, hotel loyalty programs with most people I know they look at me as if I am from some other planet. It is not just a matter of understanding what is involved they are just not interest. And I am talking about business people, high income people, generally well educated people who are just not interested in collecting the various types of points....

 

[lovetravellingoz]

I disagree that a more affluent family will earn more points. .

My comment that an affluent family would earn a lot more FF points per annum than 40-50K is referring to their total FF point earning ability.

ie say 70 K on cc = 100K FF
some flights = 10K FF
Woolworths Bonus = 20K FF

TOTAL = 130K

My point was (and perhaps poorly made) that getting an extra 10-20K of FF points per year will be useful to most people. Maybe not enough for a flight award per year for many...but it will speed up such an award being able to be taken.

And for those happy with iPods, Theatre Tickets and the like..it will earn them in in itself.

 

[lovetravellingoz]

I do agree with your points that for some of us, mainly AFF and FT members, it will be a nice supplement to our earning process but I can't help but think of all the people I know, and the people you know, it will mainly be why bother.

....

Do you really think that all the worlds FF programs are run for the paltry number of people that actively use FF Forums????

Sure most people have no interest in maximising the performance of FF programs...it does not mean that they will not use them.

The users of this forum are the "overclockers" of the FF world....

I drive a car...and have no interest in hotting it up. A small number of people do...for most of us the car is just basically transport.

That most people do not optimise their FF earning/burning is to us the "overclockers" an opportunity as it allows us to find loopholes or grey areas to find ways to increase earn, or get better burn.

If every did it the pickings would be a lot leaner.

However if the "masses" had no interest in FF programs...then the companies would not run them...they are expensive to run. There would be no FF programs.

Woolworths are not bringing in this change for the "overclockers'..they want the masses. And if they get the masses...then they will not be that phased by a relatively small number of overclockers finding ways to maximise earn.

 

[medhead]

I look forward to that then. Although Dan Murphy's isn't exactly the cheapest store.

Hey, It certainly is the cheapest here in Adelaide. Well besides cellar door. But then I do drive past Dans on the way home from Work and not past a cellar door.

Across eeverything I buy routinely, Dan murphys is cheaper then First chice (especially on the bubbly), BWS, Wollies liquor, liquor land, booze bros, vintage celllars etc.

 

[serfty]

In Victoria, if you see an advertisement in the newpapers for discount liquor you can head to Dan's to get it slightly cheaper (unless the ad was for Dan's in the first place)

 

[vilemerchant]

Guys the packaged liquor refers to the Woolworths Liquor stores that are integrated as part of the supermarkets, not Dan Murphys imo.

 

[oz_mark]

Guys the packaged liquor refers to the Woolworths Liquor stores that are integrated as part of the supermarkets, not Dan Murphys imo.

The original news reports listed both BWS and Dan Murphy's as participants.

 

[vilemerchant]

The original news reports listed both BWS and Dan Murphy's as participants.

I'd be surprised but great news if it's true. I buy a lot of beer at BWS The way it is as of right now you can't even swipe your Everyday Rewards at those places but I guess that's going to be changed.

 

[NM]

My local Dan Murphy store has Everyday Rewards cards available for collection at the check-out.

 

[Keith009]

The original news reports listed both BWS and Dan Murphy's as participants.

Never knew BWS is part of Woolies. Tis great if true, there's one just down the road from me and I get my cases of Ninth Island pinot noir there when I can't be stuffed tramming to DM's.

 

[samh004]

In a Points Balance and May Offers email I got from Qantas FF this evening:

Woolworths is coming to Qantas Frequent Flyer
You'll soon be able to earn points on your everyday shopping at Woolworths Supermarkets and Woolworths Liquor stores in Australia (excluding Tasmania). It's a great new way to earn. And your points balance will grow even faster if you use a credit or charge card that earns Qantas Frequent Flyer points, as you could earn twice: once with Woolworths and once with your credit or charge card. We'll have more news for you soon about how you can make the most of this exciting new partnership.

 

[JohnK]

Do you really think that all the worlds FF programs are run for the paltry number of people that actively use FF Forums????

Sure most people have no interest in maximising the performance of FF programs...it does not mean that they will not use them.

Not everyone is like you and me. Most people do not try to maximise their FF points or find ways of supplementing the accumulation of FF points.

I am not plucking stories out of thin air. Most people do not care about FF programs and credit card reward programs even if they are members of them. I have a friend, very high income and assets and only has a credit card with $3,000 limit to use occasionally, who flies to Greece once a year on *Alliance. He just let ~19,000 KrisFlyer miles expire because in his words "I don't want to play their game". He does 3 or 4 domestic trips a year with friends and family and most of them are on Jetstar or Virgin during sales.

And who puts $70,000 spend through a credit card every year? Not many people at all. Keep in mind that the average salary is ~$50,000 a year and I would be very surprised if most families/couples put anywhere near $50,000 spend on a credit card a year. I would rate someone putting ~$24,000 spend through a credit card every year as a high user. Anyone with higher credit card spend a year is an extreme example and should not be taken into consideration....

 

[NM]

Never knew BWS is part of Woolies. Tis great if true, there's one just down the road from me and I get my cases of Ninth Island pinot noir there when I can't be stuffed tramming to DM's.

They are certainly included in the Wish Card participating stores, so I believe that makes them part of the Woolworths brand along with the likes of D!ck Smiths Electronics.

 

[lovetravellingoz]

John,

With respect I am not sure you have read my post properly.

Not everyone is like you and me. Most people do not try to maximise their FF points or find ways of supplementing the accumulation of FF points.

That is exactly what I said..most people do not try an maximise their FF points... (ie Overclocking in my post)......BUT they will pick up FF points when it is easy to do so. They may do it inefficiently in both earn and burn. They are not fussed about maximising points, but they will happily aquire them. They may not chase them..but they will aquire them when it is easy.

There area lot of people still using FlyBuys despite the earning rate being abysmal.

I would note:

• Hundreds of thousands and probably millions of people in Australia have CC earning FF points.
• millions of people are members of QFF
• millions of people will most likely soon start aquiring FF points through Woolworths to add to their other point earns.
• Via woolwoths many many more people are about to become FF Members.

That is alot more people that those that read this forum.

I am not plucking stories out of thin air. Most people do not care about FF programs and credit card reward programs even if they are members of them. I have a friend, very high income and assets and only has a credit card with $3,000 limit to use occasionally, who flies to Greece once a year on *Alliance..

John I have not said that 100% of people will aquire and use points. But I believe many will...even if many only do it casually. Woolworths joining the QF program will make the scheme a lot more atractive to those that only have paid flights occassionaly.

And who puts $70,000 spend through a credit card every year? Not many people at all. Keep in mind that the average salary is ~$50,000 a year ....

John I said the more affluent families...:idea:

And many families have two bread winners...

 

[lovetravellingoz]

They are certainly included in the Wish Card participating stores, so I believe that makes them part of the Woolworths brand along with the likes of D!ck Smiths Electronics.

Hopefully so as that will make this alliancea lot more value to us.

However on the WishCards...when I asked at Myers last Summer about their gift cards (Coles as well as Myers) they said that on purchase with them by CC that they did not earn loyalty points in the Myer Program. You only eart when spending with the Card...ie no double dipping.

Ie you would ern CC points from the purchase, but no MyerOne points.

 

[vilemerchant]

John,

• Via woolwoths many many more people are about to become FF

Sure are. Just the fact that the joining fee will no longer apply will ensure that, and millions shop at Woolies every day, why WOULDN'T they want to earn QFF points for doing something they do anyway and will cost them nothing? Even swiping the card won't be an issue as they've already been trained to do it for their fuel vouchers.

 

[Rick93]

OK, I'm not confused anymore ( well, sometimes... )
That extract from the May QFF Newsletter pretty well said it all.

I stand corrected.

It all seems good to me. So, I can still collect QFF points, even without a credit card. All I need is a 'free ' orange Woolworths Everyday rewards card.

Probably only to get me a few thousand a year, but hey ! better than nothing, and QFF points don't expire while your account has some activity each three years.

regards,
GORDO

 

[lovetravellingoz]

and QFF points don't expire while your account has some activity each three years.

And with Woolworths joining that basically means no-ones account should expire as this will give everyone access to cheap earning activity.

I assume that Woolworths will direct sweep points say once per month???