DisarmDoors
Junior Member
- Joined
- Sep 19, 2013
- Posts
- 27
Personalisation is, well, it's so hot right now. Working in the travel industry it seems every industry segment, every supplier is trying to operate at the highest standards with consistency of process whilst also trying to be different, to stand out and serve up unique personalised touches. It's a tricky juggling act…consistency, process and magic.
And this is the challenge for travel providers. How far can you realistically go as an airline, hotel, cruise line, or retailer to personalise my experience? Is a [Insert guest name] welcome message on my hotel room TV, or personalised stationery in my balcony cabin enough? Does it have to be expensive? Or just quirky? It's what Virgin Atlantic calls Brilliant Basics and Magic Touches. It can be as simple as a crew member topping up a water bottle whilst you tip-toe down the aisle for a midnight mid-flight toilet stop, even opening the door for you as you get there. Or it can be as high-touch and targeted as KLM's Surprise extravagance.
Keen to know what you think.
Disarm Doors and Crosscheck: PERSONALISING TRAVEL EXPERIENCES. And How I got a Free Facebook Cover Image.
And this is the challenge for travel providers. How far can you realistically go as an airline, hotel, cruise line, or retailer to personalise my experience? Is a [Insert guest name] welcome message on my hotel room TV, or personalised stationery in my balcony cabin enough? Does it have to be expensive? Or just quirky? It's what Virgin Atlantic calls Brilliant Basics and Magic Touches. It can be as simple as a crew member topping up a water bottle whilst you tip-toe down the aisle for a midnight mid-flight toilet stop, even opening the door for you as you get there. Or it can be as high-touch and targeted as KLM's Surprise extravagance.
Keen to know what you think.
Disarm Doors and Crosscheck: PERSONALISING TRAVEL EXPERIENCES. And How I got a Free Facebook Cover Image.