Since I have been a member of this forum I have seen many complaints about the continuing Jetstarisation of Qantas. I have not seen anything complimentary about successive changes that QF has made to piss off its loyal and/or premium customers. It seems to me that, rather than focusing on strategies to retain and return premium customers to QF and stem the tide of their exodus to VA and EK, QF is determined to keep pissing us off until no one would fly QF.
The same can be seen on other, less popular or prestigious, online communities.
All this talk about cost cutting cannot hide the well publicised fact that QF wasted millions on a capacity war with VA (until recently) when even a high schooler would know that QF cannot win a race to the bottom against VA, especially when the true battleground is the premium customers that would not be tempted back to QF just because there are additional daily flights at 1430 and 1630. In other words, QF took millions of dollars of spending on the premium customers, which are apparently their bread and butter, and spent them on non-existent customers looking for the cheapest fare for their one-off flights.
However, the love and affection we appear to hold QF as a brand and as a national airline doesn't seem to be declining, though there is clearly no love for the current management and current strategies at any time. Perhaps it is for this reason that the present QF is completely unresponsive to the incessant complaints.
I have flown QF and its O* partners whenever possible, cost be damned. I have never flown on a VA flight (except twice when it was still DJ) and I have flown JQ or ZL only when there is no choice involved. However, the 1 July changes to the QFF program, particularly SCs earned for O* partner flights, are the last straw for me and my loyalty to QF, which have caused me to reconsider my travel options post-1/7.
The discussion starter I want to pose is this:
Would an organised grassroots boycott of QF by its premium customers have an impact on QF management, the last straw as it may be? If so, why are we postponing that? If not, then why do we still fly QF when it is doomed to business failure?
At the very least, if you were a QF loyal customer and have left it behind in frustration, add a post to this thread. Let's see how long it gets.
The same can be seen on other, less popular or prestigious, online communities.
All this talk about cost cutting cannot hide the well publicised fact that QF wasted millions on a capacity war with VA (until recently) when even a high schooler would know that QF cannot win a race to the bottom against VA, especially when the true battleground is the premium customers that would not be tempted back to QF just because there are additional daily flights at 1430 and 1630. In other words, QF took millions of dollars of spending on the premium customers, which are apparently their bread and butter, and spent them on non-existent customers looking for the cheapest fare for their one-off flights.
However, the love and affection we appear to hold QF as a brand and as a national airline doesn't seem to be declining, though there is clearly no love for the current management and current strategies at any time. Perhaps it is for this reason that the present QF is completely unresponsive to the incessant complaints.
I have flown QF and its O* partners whenever possible, cost be damned. I have never flown on a VA flight (except twice when it was still DJ) and I have flown JQ or ZL only when there is no choice involved. However, the 1 July changes to the QFF program, particularly SCs earned for O* partner flights, are the last straw for me and my loyalty to QF, which have caused me to reconsider my travel options post-1/7.
The discussion starter I want to pose is this:
Would an organised grassroots boycott of QF by its premium customers have an impact on QF management, the last straw as it may be? If so, why are we postponing that? If not, then why do we still fly QF when it is doomed to business failure?
At the very least, if you were a QF loyal customer and have left it behind in frustration, add a post to this thread. Let's see how long it gets.