JQ : Misleading adverts

Discussion in 'Jetstar' started by Dave Noble, Aug 20, 2006.

Thread Status:
Not open for further replies.
Welcome to Australia's leading independent Frequent Flyer and Travel Resource!
Our site contains tons of information that will improve your travel experience.
Joining AFF is fast, simple & ABSOLUTELY FREE -  join now by clicking on the JOIN NOW button, and take immediate advantage of these great BENEFITS.
Once registered, this box will disappear. And you will see fewer advertisements :)
  1. Dave Noble

    Dave Noble Senior Member

    Oct 10, 2005
    6,419
    8

  2. Mal

    Mal Enthusiast

    Dec 25, 2004
    12,250
    1,325
    London
    Flight Map:
    View my flight map
    Tssk. Tssk. Jetstar!

    I think they'll get away with it though. A lot of punters shown a photo of a Bali beach side by side with a photo of a Phuket beach would never be able to tell you which was which.

    Just like a non-descriptive photo of a Sydney street next to a non-descriptive photo of a Melbourne street may elicit the same level of unknown.

    BTW, the link posted didn't work for me. I had to use : Jetstar: what you see is not what you'll get - Business - Business - smh.com.au
     
  3. FlyFirst

    FlyFirst Junior Member

    Jun 24, 2006
    30
    0
    Australia
    Hi all

    I hadn't looked at the pictures per se - but what I do think is misleading is Jetstar's claim that they will deliver airfares and packages for 'a fraction' of what you're paying now (I think they also use the word 'probably'??) .

    This is perhaps technically true... anything less that what you are paying now would be a 'fraction', but in reality it implies you would be paying a very small amount of what you pay now.

    Given their packages to Bali and Viet Nam come in at the same price (if not more) than packages available through Garuda and Vietnam Airlines, I think their claims (to the average person in the street) are misleading.

    Interesting to also note that the Age (2 weeks ago on Saturday) claimed that Jetstar's tickets were well below current costs - saying that unlke other airline's websites, Jetstar's pricing was all inclusive. The Age said fares to Bali (for regular travel periods they claimed, not the specials) were $550 (and it indeed the very first booking page does say total cost) - but you have to go to the next page to get all the taxes... taking the fare - at today's prices (for travel in Feb 07) to over $800.

    And while I'm on the subject - some (all??) of Jetstar's package holidays don't mention transfers (unlike Thai Airways, Garuda or Vietnam Airlines packages).

    Oh well, rant hat off.

    Regards

    FlyFirst
     
  4. Dave Noble

    Dave Noble Senior Member

    Oct 10, 2005
    6,419
    8
    Given that it is technically correct, then I don't see that there would be any valid compaint. Even if the fares were higher, they would still be a fraction of the current price (e.g. if the fare was 1/3 more, it would be 4/3 of the current price )

    Of course if there is a fare difference where dividing the 2 costs does not produce a rational number, then they are providing a misleading advert :)

    Dave
     
  5. maninblack

    maninblack Established Member

    Aug 14, 2006
    2,303
    698
    Well Jetstar is like any budget operator. It's all about the hype. The reality may be a little different but I reckon thats okay at the price as long as they are not telling flat out lies. Accept it for what it is. And check the fares and conditions against non-budget carriers, to keep them honest. At least they are flying new aircraft unlike some of the Qantas fleet which has been around since B&W TV...well almost.
     
  6. FlyFirst

    FlyFirst Junior Member

    Jun 24, 2006
    30
    0
    Australia
    I think most people however would apply the common usage/understanding of the phrase 'for a fraction', and this is where, even if technically correct, the advertisement can be misleading.

    FF.
     
  7. Dave Noble

    Dave Noble Senior Member

    Oct 10, 2005
    6,419
    8
    However when it comes to adverts, it is the technical accuracy which tends to dictate their validity and an improper fraction is still a fraction. e.g. complaints were made about BA advertising online check in and how you would not need to queue to check in; a complaint was made that they had queues for dropping bags off at fast bag drop. The authority ruled in favour of BA since they validly claimed that since the person was checked in, they could not be queueing to check in and that a queue for fast bag drop did not consitute a check in queue

    Dave
     
  8. dajop

    dajop Senior Member

    Jul 1, 2002
    8,876
    1,817
    SIN
    Flight Map:
    View my flight map
    If there fares are 8/7ths that of a competitors is that still a fraction? Technically I guess it is.

    What grates on me with the TV ads is the whole choice bit. Recently flew BNE-DRW on JQ (thankfully at last minute on a JetFlex fare), and the menu offered a choice of hot foods - mini-pizza or heated sub. They didn't have any mini-pizza's on board, my preferred choice (and I was in Row 1, so it wasn't as if they ran out). The guy next to me mad a beverage choice of rum and coke from the menu, and again didn't have any of that on board. So it grates on me when hear all about choice.
     
  9. FlyFirst

    FlyFirst Junior Member

    Jun 24, 2006
    30
    0
    Australia
    Just checked the ACC website and I quote:

    Companies engaged in advertising goods or services must be careful not to send a message that creates, or could create, a wrong picture in the minds of those who receive the message. Failing to disclose important information in advertising may also sometimes be misleading.


    The 'create a wrong picture' I think is key here - telling people they pay a fraction of what they probably pay now would create the impression that J* prices are well below what is currently available?

    Regards

    FlyFirst
     
  10. one9

    one9 Active Member

    Sep 14, 2005
    596
    8





    But Jetstar probably disclose their pricing in their conditions.

    I think the wrong location in the picture is more misleading.



     
  11. one9

    one9 Active Member

    Sep 14, 2005
    596
    8
    You are talking about domestic Jetstar.

    It is Jetstar International who are advertising choice.

    I read previously about Jetstar International doing some things differently than Jetstar domestic, eg. offering a larger selection of foods than many airline carriers (but you have to pay).
     
  12. NM

    NM
    Moderator

    Aug 27, 2004
    15,778
    1,216
    Flight Map:
    View my flight map
    I don't see anything majorly wrong with using a beach from another location. After all, I might visit Bali and go looking for the beach with the picturesque point jutting out into the water and not be able to find it, in just the same way as I can't find the well-tanned model in an orange top doing star-jumps on the sand. Just because the model is not found on the beach at Bali does not mean the poster advertisement was misleading??

    I don't think it is necessary for the ad to include an * with a small-print disclaimer that the model shown in the picture may not actually be located on the beach at Bali at the time of your visit.
     
  13. duffshot

    duffshot Member

    Apr 27, 2005
    121
    0
    Brisbane
    But if they could gaurantee she would be it would definitely be worth stating
     
Loading...

Share This Page