Hilton (brand) returning to MEL | Page 3 | Australian Frequent Flyer
Australian Frequent Flyer

Welcome to Australia's leading independent Frequent Flyer and Travel Resource since 1998!
Our site contains tons of information that will improve your travel experience.

Joining AFF is fast, simple & absolutely free - register now and take immediate advantage of these great BENEFITS.

Once registered, this box will disappear. And you will see fewer advertisements :)

Hilton (brand) returning to MEL

Moopere

AFF Supporter
Joined
Feb 10, 2010
Messages
2,572
It's kind of frustrating to see that most of the new hotels being developed in Australia are low-end rather than captivating 5 star properties.
Yes, I've been thinking about this too, particularly after Hilton abandoned MEL leaving it with only a DT. Seeing other DT's popping up around the country, including 1 almost complete in PER on the river foreshore and another apparently coming in Northbridge, whilst the old (old!) Hilton Parmelia is still with us over here, I suspect it won't last long once the new DT opens up later this year.

... I have a theory. There just isn't enough margin in the proper "5 star" Hilton in Australia. To get the margins probably desired, the rooms need to be sold off ala SYD, $300-400 a night base ... DT's seem to be calling anywhere from $150-250/night, which is pretty much exactly where the Hiltons (in MEL particularly) used to be, price point wise. I'm guessing, and it is a complete guess, its cheaper to operate a DT than a Hilton (?)

My experience in China and SE Asia has been that DT's outperform Hiltons in Aus, from a customer experience perspective anyway. The Hiltons and Conrads in the same areas are significantly more expensive than the DT and come with appropriate gobs of extra polish - we just don't seem capable of providing this in Australia. Whether its cultural or budgetary, its hard to know. But ultimately, if the best you can do is provide a fairly middle of the road 'DT Experience', well, you might as well operate DT hotels then (smile).

** Incidentally, before I go, I should mention, The staff at Hilton PER are the best in the country, in my view. Its a real pity that the property itself is now so starkly showing its age.
 

boomy

AFF Supporter
Joined
May 10, 2013
Messages
7,564
The DT I suspect is only really doing as well as it is because its the only Hilton in town. That area of the CBD has been in dire need of a refurb for at least 25 years or more. Its grubby, quite decrepit, and full of $1 style shops. Luckily for the DT, its only a relatively short walk to Southbank.
Actually DT used to do well also in the HSW days, because of the location. Hilton loyalists who come to do business or just holiday in the CBD usually look for for convenience and the DT is close to many office buildings as well as public transportation, unlike HSW which was located in less desirable part of town, especially at night.
 

pauly7

AFF Supporter
Joined
Dec 8, 2004
Messages
4,430
The DT I suspect is only really doing as well as it is because its the only Hilton in town. That area of the CBD has been in dire need of a refurb for at least 25 years or more. Its grubby, quite decrepit, and full of $1 style shops. Luckily for the DT, its only a relatively short walk to Southbank.

As for King st.... well it _used_ to be a really vibrant night club area 30 years ago when I lived in MEL. Those clubs are long gone now, at least 20 years and more, and, tbh, they were a thing of their time, wouldn't suit the current fashion. Once they closed though, the whole area became more than just a bit dodgy. I haven't been a resident for too long now, don't really know what its like nowadays, but I suspect, like a lot of the south end of town, it could use a bit of spit-n-polish.
That end of town is really being developed up quickly thankfully. The stretch between King and William seems to open a new cleaned up establishment every couple of months especially around Collins street. There is a massive new We Work opening in a few weeks in the beautiful 401 Collins street building - and a amazing looking new restaurant called Natural History - billed as a more ‘accessible cooler’ Rockpool has opened in same building too - they’ve dropped a bomb on the fit out, my mate works 2 doors down and says it’s great - I’ve booked in to check it out so will post a review in the Melb restaurant thread!

So that end of town is quickly picking up finally, huge construction on corner of Collins and King too of course to complement. Would make total sense for them to drop a hotel there nowadays.
Even Elizabeth street near flinders st station is being cleaned up, used to be dead at night but they opened a big Betty’s Burgers there and a few doors up another casual restaurant has big coming soon signs too!
 

penegal

AFF Supporter
Joined
May 17, 2009
Messages
5,415
unlike HSW which was located in less desirable part of town, especially at night.
Finally !?!

TBH, I never understood the AFF obsession with that property. It was always poorly located IMHO, and only useful if attending a convention. Scuttlebutt says the new Novotel down there had a bumper first week, and then has enjoyed occupancy down near ~30% ever since. Not a great start.


Re: King Street, it's an interesting time. The Grollos fairly publicly wanted to buy huge tracks of it and lead the CBD West revival, but that's been quiet of late. Significant re-development between William and Spencer has already seen some gentrification, likely with more to come.
 

serfty

Moderator
Joined
Nov 16, 2004
Messages
40,585
Flights
My Map
I never understood the AFF obsession with that property.
It had a Lounge! And when it opened ther Hotel was better in most overall areas than the HotP.

I suspect this forced the latter to "pull their socks up" to a large extent and soon enough it became mine and +1's preference. Then it became a Pullman ... :(
 
Last edited:

boomy

AFF Supporter
Joined
May 10, 2013
Messages
7,564
Finally !?!

TBH, I never understood the AFF obsession with that property. It was always poorly located IMHO
It had a Lounge! And when it opened it was better in most areas than the HotP.
For me it was suite upgrade EVERY time (I stayed there quite often), the lounge was convenient for dinner when traveling solo, decent breakfast at the restaurant and free parking near by. Since I rent car most of the time in MEL the poor location didn’t bother me, it was actually more convenient than most CBD hotels.
 

Lord_Lenny

AFF Supporter
Joined
May 3, 2016
Messages
243
Actually DT used to do well also in the HSW days, because of the location. Hilton loyalists who come to do business or just holiday in the CBD usually look for for convenience and the DT is close to many office buildings as well as public transportation, unlike HSW which was located in less desirable part of town, especially at night.
Yep, I used to do regular twice monthly Melbourne trips either solo or with a colleague or 2. If I was flying solo I'd always stay at the Double Tree. Much easier to be based centrally and then rely on taxis if I needed to travel.

That said when we did travel as a group and hired a car HSW was much easier to drive to and park at. Nice lounge too :D
 

TomVexille

AFF Supporter
Joined
Nov 12, 2013
Messages
10,461
Re: King Street, it's an interesting time. The Grollos fairly publicly wanted to buy huge tracks of it and lead the CBD West revival, but that's been quiet of late. Significant re-development between William and Spencer has already seen some gentrification, likely with more to come.
I read an article the other day that suggested that they now own everything between Collins and Flinders Ln and have plans to create a King St Precinct.
 

mhossen

Junior Member
Joined
Nov 13, 2011
Messages
22
Word on the street is Curio at 468 Bourke St. No idea on timeline or announcement as yet.
 

mhossen

Junior Member
Joined
Nov 13, 2011
Messages
22
I am at the DT soon, so will ask if they know anything.
Yup, I was there last night and that was the suggestion. Nothing set in stone, but the building is owned or leased by JLL, who currently run the DT, so it kind of makes sense.
 

JessicaTam

Moderator
Joined
Jan 29, 2012
Messages
13,123
Flights
My Map
Yup, I was there last night and that was the suggestion. Nothing set in stone, but the building is owned or leased by JLL, who currently run the DT, so it kind of makes sense.
I was told the same thing by the DT front desk staff.
 

JessicaTam

Moderator
Joined
Jan 29, 2012
Messages
13,123
Flights
My Map
I was at the DT this week and had a good chat about what was happening. For now it seems there is a property on Bourke St that is being redeveloped. Initially <100 rooms in the current building and then a tower to be built to add a couple of hundred more. The staff believe it will be a Hilton branded property.
 

kermatu

AFF Supporter
Joined
May 27, 2012
Messages
5,958
Doesn't really matter to me anymore
Have moved on from Hilton to a chain that has hotels in it in Australia
:)
If it wasn't for status matches keeping me at Diamond for now and the next (hopefully) two years I'd be an infrequent Hilton stayer these days. Lack of properties in Oz a factor. Qualification requirements also steep. LeClub much better in both respects for me.
 

AFF on Air Podcast

  • The Qantas Oneworld Award – AIR015
    Sat, 13 Jul 2019 02:07:50 AEST
      Learn how to fly around the world using your Qantas Frequent Flyer points as Matt chats to James Green, an award travel consultant at Frequent Flyer Solutions. This episode ...
  • Qantas Frequent Flyer Changes – AIR014
    Sat, 29 Jun 2019 00:40:35 AEST
      Last week, Qantas announced a major shake-up to its Qantas Frequent Flyer program. In this episode, former Head of Loyalty at Malaysia Airlines, Mark Ross-Smith, joins Matt ...
  • jb747’s Stellar Career with Qantas – AIR013
    Sat, 15 Jun 2019 03:00:41 AEST
      In this special edition of the podcast, Matt chats to John Bartels (a.k.a. jb747) about his flying career with Qantas, the A380, the QF30 incident, flight training, retirem ...
  • Cheap Virgin Australia Business Class – AIR012
    Sat, 01 Jun 2019 03:05:28 AEST
      Find out how to get cut-price Virgin Australia Business Class tickets by buying and redeeming Etihad Guest miles! This episode also includes some listener Q&A and an interv ...
  • Star Alliance Status – AIR011
    Sat, 18 May 2019 09:39:41 AEST
      Find out how to easily earn Star Alliance Gold status with several different frequent flyer programs! This episode also includes an interview with John Blom, Australia’s ...

Community Statistics

Threads
82,044
Messages
1,897,709
Members
49,889
Latest member
Willjet

Currently Active Users

Top