Yes overall yield per ticket plays a part in calculating your value to the airline.However if the yield/pax is the same then why is the one passenger's value lower than the other. As i said $30k spend for 4 J seats on one flight per year compared with same $$$ spend for same yielding 4 J seats but on 4 separate flights should be the same in terms of value.
The person whose company pays for their flight is not necessary loyal to the brand. The company who is paying for it is. Unless the passenger controls the company's spend in this regard or if the passenger has a choice of airline.
I agree with you in part. Company sponsored flyers have the loyalty of the company, not the flyer, but they consider that the potential future revenue from company and pax combined is a good bet.
Where one flyer buys 4 tickets, that flyer has directly contributed to 4 times the revenue.
Where one flyer buys tickets for themselves and 3 others, how would the carrier know that one person paid for the lot? Sure it might come off one credit card but many people buy flights for others and get paid back. Not to mention, those who have tickets purchased for them can gain the benefit of status too, by spending nothing.
QF's program is clearly targeting the corporates to make them sticky, along with individual flyers only.
In my opinion, family pooling is for non-frequent flyers who travel in bulk. If that works for VA, great, but QF don't operate that way.
I get kinda annoyed when my mate travels with his 3 kids and pools the status credits to his account on VA. He flies less than half as much as I do yet maintains the same status. Of course it is my opinion that status with VA is worthless due to a lack of alliance and internationally recognised benefits, but for mostly domestic travellers I'm sure it's fine.
I've bought tickets for partners, parents and friends before, but the best you can do is get a bonus point gift voucher and/or put it on a points earning credit card.
Either that or perhaps I'll have a child with the same name and we can earn SCs to the one account. Might be a touch difficult not travelling together though
