General rule of thumb is about 40%, unless it is an exclusive brand where you could get up to about 60%. Blackwell costs about $30 wholesale these days. Accolade wines have definitely increased their prices in the past year or so.I thought rule of thumb was wholesale price at around 50% rrp. Even allowing for possible lower for bigger customers i'm betting 15 is below cost for the blackwell
No one gets 80% on anything, dunno what Dr Ralph is on about.