China Airlines Marketing Initiative

Discussion in 'Open Discussion' started by Va Bene, Aug 23, 2007.

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  1. Va Bene

    Va Bene Intern

    Oct 16, 2006
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    There are times when marketing your company name and logo is important and there are times when the reverse it true.

    China Airlines painted over its logo on the charred remains of a burnt-out plane as investigators Wednesday sifted through the debris to find out why the jet blew up moments after landing in Japan.
    Television footage showed a maintenance crew in green suits whitening out the name China Airlines on the plane's mangled body as well as the Taiwanese carrier's plum flower emblem on its tail.

    China Airlines hides logo on plane wreckage - News - Travel - theage.com.au
     

  2. oz_mark

    oz_mark Enthusiast

    Jun 30, 2002
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    Garuda did the same thing earlier this year. Must be the done thing these days.
     
  3. mileagemax

    mileagemax Intern

    May 11, 2006
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    [FONT=&quot]Suppose China Airlines now have a dedicated team to do this.

    Seems like they are becoming experts at covering up their logos since their subsidiary Mandarin Airlines crash in Hong Kong a while ago.

    [/FONT]Airliners.net Photos: Mandarin Airlines McDonnell Douglas MD-11
    [FONT=&quot]
    Incidents are just too common occurrence with China Airlines for it to be coincidences. Shame, because their pricing and in-flight service is quite good.[/FONT]
     
  4. Commuter

    Commuter Active Member

    Jun 14, 2006
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    Doing that is pretty much a standard practice.
     
  5. jpk

    jpk Active Member

    Jun 18, 2006
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    no airline wants to see their logo on a busted up wreck. its the kind of image consumers never forget. interstingly, QF have done something similar to Nalanji Dreaming prior to her being scrapped: http://www.airliners.net/open.file/1248517/M/
     
  6. maninblack

    maninblack Established Member

    Aug 14, 2006
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  7. jaxjax

    jaxjax Junior Member

    Oct 17, 2006
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    Bit of a wasted effort for Qantas. Considering they use the red triangle as a marketing tool in any case (ie on:Q, Australian Way etc) the plane is immediately identifiable as ex-Qantas!

    jaX
     
  8. NM

    NM
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    Aug 27, 2004
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    I think that is preceicely their plan, for it to be identified as EX-Qantas, rather than as part of their current fleet.
     
  9. mileagemax

    mileagemax Intern

    May 11, 2006
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    Why are they scrapping these planes? Sure they are too old for Qantas, but I would expect Third World airlines would pay something for them.
     
  10. NM

    NM
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    Aug 27, 2004
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    I am sure they would sell it to the best offerer. And if they are going for scrap then the best offer must have come from the scrap merchants.

    When EBT ended its life in the QF fleet, it was due for a D-Check. That is where the aircraft is basically pulled apart, checked, repair carried out, and put back together. A D-Check on a 747-300 takes a long time and costs a lot of money. Any operator looking to purchase EBT would have needed to invest a lot of money and time in completing the D-Check before it could enter service for them. It would seem to me that the cost of the D-Check was considered too high to make it economical to operate the aircraft.
     
  11. jpk

    jpk Active Member

    Jun 18, 2006
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    yeah... someone once posted a link to an aviation second hand type site where someone at QF was trying to flog off a 743 cheap. if they could sell it they would, but the 743's are costly to run, so most people would prob opt for an old 744 these days.
     
  12. maninblack

    maninblack Established Member

    Aug 14, 2006
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    I traveled on EBT a couple of times in recent years and it needed more than just its mandatory D check. It was pretty run down...but no worse than a few of the 763's in the fleet. Also very un-economical to run and getting short on parts. The fact that it wasn't kept for parts may indicate the rather short life left for the other 743's. Guess is they will each get retired at their next D check too.

    I heard that EBT was bought for its engines, and the rest will lie to rot or be scrapped.
     
  13. Evan

    Evan Established Member

    Dec 26, 2006
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    743's flight engineer alone add to the cost. (744 = 2 pilots, 743 = 2 pilots + flight engineer) You may think freighter, but seems a lot of freight companies are now buying new planes with lower operating costs also.

    I also hear the engines and parts are getting rather hard to find as maninblack has suggested EBT was sold for engines and some other major components.

    The 743 do have a limited life, but the 744's will be in the fleet for some time yet. No chance to replace them for a long time.

    There are about 630 x 744's in service (about half od all 747's produced) and i have no idea what they will all be replaced with but it will take a while... unless of course there is a shift towards smaller planes.

    E
     
  14. jpk

    jpk Active Member

    Jun 18, 2006
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    i wonder what all those flight engineers ended up doing for work? kind of sad when a trade/profession totally dies out like that...
     
  15. straitman

    Moderator

    Apr 27, 2003
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    In aviation speak:

    Remember that the non-essencial bus is the one that transports the navigator and/or flight engineer to the aircraft :!:
     
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