The rule is there is no rule... AFAIK it is basically decided at an executive level. They may tap some one on the shoulder or some one may be recommended to them from regional sales managers.
So any kind of guessing what spend is required is just that, guessing.
And I would be very surprised if they got rid of it, marketing genius if you ask me... This little tidbit they can wave around to nab the big accounts that is not possessed by the (limited) competition. I bet they land accounts from some salivating execs just at the *chance* of being offered access...
I'm sure Qantas have rules, we just don't know what they are
In the instance of my old man, when they were negotiating their corporate account with QF, someone from his organisation asked their QF account manager about access as part of the package. The account manager had it approved by the relevant exec and the cards for my parents turned up a short while after the contract was signed. It was a while ago now so I may not have remembered that exactly right.
I never heard of any involvement of Dixon in the decision though. Of course that's not to say he didn't give the approval.
Re WP PG: true, partner CL is the same level, rather than SG being below WP. But I suppose it's the principle of providing benefit to the partners. Given how little most partners would fly (assuming they're spouses who don't work full-time) it's not a significant additional expense.
As for personal spend - I doubt it. My father has maintained something close to 2400SCs pa ever since he switched to QF when Ansett failed, but has only been in the CL a few years. He's well and truly LTG, but then so are many members here. It may be a contributing factor for those who are CL members due to their
indirect influence (ie talk-back radio hosts, celebrities) though. Afterall, what's the point of inviting Alan Jones to be a member if he never flies anywhere? If you want someone to be seen to fly on your airline they have to actually fly!
But there are more than a few people QF could cut out. I know of one gentlemen who now has a small investment firm he uses to manage his (significant) wealth, so he would employ perhaps 10-15 people. He made his money with a private company he used to own, and has since sold to a competitor. He no longer influences a large corporate spend, and his personal spend, whilst significant and always in F when flying internationally, is no greater than many members here. I've run into him several times in the CL when traveling with the folks - he probably doesn't
need to be there anymore.