From The Age, full article at Battling Virgin and Qantas discover road rage - Business - Business
THE battle between Qantas and rival airline Virgin Blue is about to spill over from the skies and hit the roads.
Representatives of the two airlines have registered to bid for the NSW car licence plate "QANTAS" when Shannons auctions it in Sydney today.
Qantas is reportedly keen to secure the plate for promotional purposes, beginning with the Australian Grand Prix in Melbourne next month and a possible visit to Australia for the event by the airline's flying ambassador, John Travolta.
But Qantas' plans to buy the plate, valued at up to $40,000, may be stymied by Virgin Blue's part-owner, Richard Branson.