Avalons epic fail for advertising

Discussion in 'Travel News' started by markis10, Apr 23, 2014.

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  1. markis10

    markis10 Veteran Member

    Nov 25, 2004
    BNE & SYD

    AN organisation that works to combat domestic violence contacted me to let me know about a pretty awful ad campaign by Avalon Airport, a billboard slogan saying ‘Fly domestic without having one’ yesterday.

    Given domestic violence has made for a string of devastating headlines in the last couple of months, I tweeted that the airport needed a new advertising copywriter because using ‘domestics’ as an eye-catching tag line was tasteless — let alone appallingly timed.
    For all of those deeply affected by Victoria’s wave of domestic crimes, it a is slogan that could be not just offensive but deeply painful. How are they meant to feel when they see ‘domestics’ turned into a jokey tag line?

    Avalon Airport recalls domestic advertising fail | News.com.au

  2. TomVexille

    TomVexille Enthusiast

    Nov 12, 2013
    It's a tad insensitive
  3. harvyk

    harvyk Senior Member

    Apr 15, 2009
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    Whilst I see where your coming from, I guess I at first glance saw it in the lighter sense of the word domestic. In other words a disagreement between two people who live under the same roof, sometimes heated, but always resolvable.

    Domestic violence on the other hand is of course never acceptable, but when it is a case of domestic violence, I would always append the word violence in there, rather than simply stating it was a domestic.

    So in my mind, this ad is actually ok, just my 2c...
  4. here2go

    here2go Active Member

    Mar 11, 2012
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    Not having been to Avalon, perhaps "A dull terminal means cheap flights" might be more apt
  5. Simo

    Simo Established Member

    May 22, 2011
    Sunny Coast

    Just someone looking a bit to deep into a slogan....
  6. VHOEJ

    VHOEJ Active Member

    Oct 30, 2010
    Pretty poor in taste but I honestly thought it was a subtle dig at SYD at first - with Mascot airport doing a lot to prevent a second airport to be built at Badgerys or whereever. Very left field view of it but good reason for it to be taken down
  7. BAM1748

    BAM1748 Senior Member

    Jul 22, 2008
    While it may not be in good taste, I think society generally needs to accept a bit more free speech for what it is without running to mummy.


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