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Avalons epic fail for advertising

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markis10

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AN organisation that works to combat domestic violence contacted me to let me know about a pretty awful ad campaign by Avalon Airport, a billboard slogan saying ‘Fly domestic without having one’ yesterday.

Given domestic violence has made for a string of devastating headlines in the last couple of months, I tweeted that the airport needed a new advertising copywriter because using ‘domestics’ as an eye-catching tag line was tasteless — let alone appallingly timed.
For all of those deeply affected by Victoria’s wave of domestic crimes, it a is slogan that could be not just offensive but deeply painful. How are they meant to feel when they see ‘domestics’ turned into a jokey tag line?

Avalon Airport recalls domestic advertising fail | News.com.au
 

harvyk

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Whilst I see where your coming from, I guess I at first glance saw it in the lighter sense of the word domestic. In other words a disagreement between two people who live under the same roof, sometimes heated, but always resolvable.

Domestic violence on the other hand is of course never acceptable, but when it is a case of domestic violence, I would always append the word violence in there, rather than simply stating it was a domestic.

So in my mind, this ad is actually ok, just my 2c...
 

here2go

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Not having been to Avalon, perhaps "A dull terminal means cheap flights" might be more apt
 

Simo

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Not having been to Avalon, perhaps "A dull terminal means cheap flights" might be more apt
Yep,

Just someone looking a bit to deep into a slogan....
 

VHOEJ

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Pretty poor in taste but I honestly thought it was a subtle dig at SYD at first - with Mascot airport doing a lot to prevent a second airport to be built at Badgerys or whereever. Very left field view of it but good reason for it to be taken down
 

BAM1748

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While it may not be in good taste, I think society generally needs to accept a bit more free speech for what it is without running to mummy.

Matt
 
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