- Nov 25, 2004
AN organisation that works to combat domestic violence contacted me to let me know about a pretty awful ad campaign by Avalon Airport, a billboard slogan saying ‘Fly domestic without having one’ yesterday.
Given domestic violence has made for a string of devastating headlines in the last couple of months, I tweeted that the airport needed a new advertising copywriter because using ‘domestics’ as an eye-catching tag line was tasteless — let alone appallingly timed.
For all of those deeply affected by Victoria’s wave of domestic crimes, it a is slogan that could be not just offensive but deeply painful. How are they meant to feel when they see ‘domestics’ turned into a jokey tag line?
Avalon Airport recalls domestic advertising fail | News.com.au