Article: Airlines Are Not Very Good At Personalising Offers

[AFF Editor]

Canonical URL

https://www.australianfrequentflyer.com.au/airlines-personalised-offers/

Airlines Are Not Very Good At Personalising Offers is an article written by the AFF editorial team:

Airlines Are Not Very Good At Personalising Offers

Airlines collect lots of data about their customers and loyalty program members, yet they offer irrelevant deals and poor personalisation.

www.australianfrequentflyer.com.au

You can leave a comment or discuss this topic below.

 

[elanshin]

The corporate button pushers are typically not technologically savvy enough to work out these things. And no new tech entrepreneur is silly enough to run an airline.

Maybe one day Amazon Air will be a thing and we'll see this.

 

[Scarlett]

In most cases they’re not collecting the data to help you, the traveller. They’re collecting the data to on sell you: you’re the product.

 

[moa999]

Agreed they could be a lot smarter in what they do..

Indeed the Australian founded business Rokt, now head by ex-Jetstar CEO Bruce Buchanan makes its money doing exactly this, with it's post purchase ad network.

Qantas at least seems to target it's offers based on where you live, or where they guess you live.
Unlike Scoot, who continually bombards me with sales highlighting the cheap flights from Perth, as though they have some relevance.

 

[flyingfan]

@trippin_the_rift has posted / written about similar topics and would know