Article: Airlines Are Not Very Good At Personalising Offers

[AFF Editor]

Canonical URL

https://www.australianfrequentflyer.com.au/airlines-personalised-offers/

Airlines Are Not Very Good At Personalising Offers is an article written by the AFF editorial team:

Airlines Are Not Very Good At Personalising Offers

Airlines collect lots of data about their customers and loyalty program members, yet they offer irrelevant deals and poor personalisation.

www.australianfrequentflyer.com.au

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[elanshin]

The corporate button pushers are typically not technologically savvy enough to work out these things. And no new tech entrepreneur is silly enough to run an airline.

Maybe one day Amazon Air will be a thing and we'll see this.