I thought about this comment over night. Why does it need a Sales effort? Isn’t it enough for us as a community to want to help all the people who are currently out of work to get jobs back?
It does not matter if we are like 'yanks' or anyone else for that matter. The government is not getting anywhere near the traction they need for this app. Attempting to guilt people does not affect behaviour, at least not in a good way.
The poll at the top of this thread says that about 70% will install it, but the real world reality is that only about 15% are doing so.
So, you can call it a sales effort. Or extortion. Pick a word. But at the moment, it would seem to be failing. How do you change that? Appealing to altruism is unlikely to be a winning formula.
Just knowing the app is a route to that should be enough to have us all racing to download it. It’s just an app we can delete when the mess is over.
But we don't know that it's a route to anything do we? Various vague comments have been made, but nothing along the lines of " The second we have 40%, then we'll do X". Just mights, and a few maybes.
Full page ads in the papers today.
What's the percentage of people who actually read the paper these days? And beyond that, read any ads? Anywhere? The advertising industry has worked so hard to put constant gibberish in front of us, that we now (have to) filter out half of the world.