Air New Zealand Most Reputable Company in Australia

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TomVexille

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NZ has been named the most reputable firm in Australia by AMR and the Reputation Institute.

Rugby's Bledisloe Cup. Cricket's Chappell-Hadlee Trophy. Now a New Zealand company has taken the title of Australia's most reputable firm.Air New Zealand has grabbed number one spot on the annual Reputation Index produced by research group AMR and the Reputation Institute.
The Kiwi national carrier, which jumped from its sixth-placed ranking last year, beat out retail giant JB Hi-Fi, car company Toyota and Australia's flag carrier Qantas for the top spot.
AMR's managing director, Oliver Freedman, said it was highly unusual for a "clearly overseas" company to take a spot on a list of most reputable companies.

"While former winner Toyota is an overseas company it has been based in Australia and had manufacturing here," Freedman said.

"But this is a national airline of another country. It's not even a company that is seen as a global company – it's a true Kiwi company."

He put the airline's strong reputation down to an increased marketing presence in Australia and a strong performance on customer service.



Air New Zealand nabs top spot as most reputable company in ... Australia | Stuff.co.nz
 
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docjames

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I think they'd score well on the "what you see is what you get".

One of the challenges most companies seem to face is the "what we say you'll get" versus the actual product (especially airlines).

AirNZ seem to do a pretty solid job on "delivering what they promise" and doing so consistently.

Compared to some other Australasian airlines (and other large companies), which on a single "point of contact" may be fantastic, but the variability and inconsistency of the experience lets them down on a "reputability" measure.
 
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