New Air Asia X loyalty program

[Flashback]

News

Two Curtin Business School (CBS) Brand Management students will be flown to Kuala Lumpur in July this year to meet senior executives from AirAsia X, after winning the best campaign pitch for the airline’s loyalty program ‘BIG’, soon to be launched in Australia.

Brand Management students, Jaii Cheung and Mandy Choi spent four months collaborating with AirAsia X to develop their campaign.

 

[cmon0005]

Can just see it now 'Hit silver get free crackers, hit gold get cheese & crackers, hit platinum get free cheese/crackers & 100ml water'

 

[SeatBackForward]

hit platinum get free cheese/crackers & 100ml water'

Don't forget the specially roped off area in the food court.

 

[cmon0005]

Don't forget the specially roped off area in the food court.

With unlimited coffee (a self serve jar of Nescafe).

 

[Hvr]

No free noodles?

 

[cmon0005]

No free noodles?

Yes, there is Maggi noodles but you have to buy the flavour sachet as an extra add-on.

 

[oz_mark]

Err, the 'BIG' program already exists in Malaysia. This is about extending it to Australia.

 

[SeatBackForward]

Err, the 'BIG' program already exists in Malaysia. This is about extending it to Australia.

Complimentary pavlova slices?