I don't know if it was said in media or somewhere else, but I remember seeing that basically the new SC earn makes it "fairer" (yes, laugh) for those last minute Economy flyers who have to throw down a huge amount of cash that just might happen to be similar to the cost of a Business class seat
Yep, some dipshit new executive claimed that people were rorting or cheating the system by booking J fares which were cheaper than flex Y fares... as though it's the people or the J fare that's the issue, rather than the ridiculous broken Y pricing structure they tried to rip people off with.
They followed that up by implying that the new spend-based system would incentivise people to buy the flex Y fares... because people are
really going to be excited by spending outrageous amounts on Y service and product if they get a handful of extra SCs.
If J is cheaper than flex Y, then I'd rather fly J - although the program changes disincentivise that to the point where it's easier to just look for the absolute cheapest alternative I can find, VA or otherwise.
On a side note, I see they've changed the app to push the Flex fares first when you click on the price. Flex is provided first on the left with a banner, followed by the cheaper buckets.
Me thinks the flex fares - and their associated pricing and SC changes - are proving about as popular as New Coke.
The new system certainly seems to disincentivise connecting itineraries over direct ones, in as so far as maximising SCs is concerned. But VA are betting that people often are guided mostly by how much they are paying rather than how many SCs they will earn.
I mean, the connecting itineraries were often (and from what I've seen, still are) cheaper than the direct option, and - from what I've seen post-changes - the minimal extra SC benefit from flying direct isn't worth the added cost. Heck, their pricing was so bad on two routes I looked at today that I ended up sussing out both QF (and partners) and JQ (all of whom were
cheaper).
So, not only are VA disincentivising multi-stops from a frequent flyer perspective, they're also disincentivising people from buying direct. That's been my experience thus far since the changes came into effect.