Vinomofo Wine Deals

Got this email today. Have not been on AFF for a while but based on this thread I'm guessing Craggy Range. Seems like it could be worth it?

“You can’t often get your hands on aged reds from one of New Zealand’s most iconic wineries. This is so easy to drink as it’s softened over the years, yet the fruit still jumps out of the glass and the chalky tannins really round it out.” - Ben Goodman, Wine Buyer (Vinomofo)



This is easily one of the most exciting producers that we've been able to source under the guise of our Black Market range. We are talking about one of the most iconic and awarded producers in the southern hemisphere, here, and its safe to say this hidden gem has been a favourite among Vinomofo staff and mof_s in the know.



This right bank Bordeaux style blend is Merlot dominant and spent 17 months maturing in French oak. With almost a decade of careful cellaring behind it, this beauty is drinking stunningly right now with plenty of ripe primary fruit leaping from the glass. Decadent, luxurious and silky, this wine is a stunning drink-now option, and to pick up a wine like this by such an iconic producer, from a 10/10 vintage, at this price is honestly pretty incredible!



Alcohol: 13.5%

Cellaring: Drink now until 2023



Retail price: $34.00 /btl
Vinomofo price: $17.00 /btl
Warehouse Clearance Price-Drop: just $15 /btl in 12pks
(limited time only!)
 
Got this email today. Have not been on AFF for a while but based on this thread I'm guessing Craggy Range. Seems like it could be worth it?

“You can’t often get your hands on aged reds from one of New Zealand’s most iconic wineries. This is so easy to drink as it’s softened over the years, yet the fruit still jumps out of the glass and the chalky tannins really round it out.” - Ben Goodman, Wine Buyer (Vinomofo)



This is easily one of the most exciting producers that we've been able to source under the guise of our Black Market range. We are talking about one of the most iconic and awarded producers in the southern hemisphere, here, and its safe to say this hidden gem has been a favourite among Vinomofo staff and mof_s in the know.



This right bank Bordeaux style blend is Merlot dominant and spent 17 months maturing in French oak. With almost a decade of careful cellaring behind it, this beauty is drinking stunningly right now with plenty of ripe primary fruit leaping from the glass. Decadent, luxurious and silky, this wine is a stunning drink-now option, and to pick up a wine like this by such an iconic producer, from a 10/10 vintage, at this price is honestly pretty incredible!



Alcohol: 13.5%

Cellaring: Drink now until 2023



Retail price: $34.00 /btl
Vinomofo price: $17.00 /btl
Warehouse Clearance Price-Drop: just $15 /btl in 12pks
(limited time only!)
Sounds like someone made a mistake. Previous price for 2011 was approx $50 per bottle for Sophia and usual price is $119 +. Could be a entry range for Craggy Range. Sounds like the Craggy Range Gimblett.
 
Got this email today. Have not been on AFF for a while but based on this thread I'm guessing Craggy Range. Seems like it could be worth it?

“You can’t often get your hands on aged reds from one of New Zealand’s most iconic wineries. This is so easy to drink as it’s softened over the years, yet the fruit still jumps out of the glass and the chalky tannins really round it out.” - Ben Goodman, Wine Buyer (Vinomofo)



This is easily one of the most exciting producers that we've been able to source under the guise of our Black Market range. We are talking about one of the most iconic and awarded producers in the southern hemisphere, here, and its safe to say this hidden gem has been a favourite among Vinomofo staff and mof_s in the know.



This right bank Bordeaux style blend is Merlot dominant and spent 17 months maturing in French oak. With almost a decade of careful cellaring behind it, this beauty is drinking stunningly right now with plenty of ripe primary fruit leaping from the glass. Decadent, luxurious and silky, this wine is a stunning drink-now option, and to pick up a wine like this by such an iconic producer, from a 10/10 vintage, at this price is honestly pretty incredible!



Alcohol: 13.5%

Cellaring: Drink now until 2023



Retail price: $34.00 /btl
Vinomofo price: $17.00 /btl
Warehouse Clearance Price-Drop: just $15 /btl in 12pks
(limited time only!)

I actually ordered this last night from their website as a black market in a 12 pack. Seems to have been taken down and offered as an email sale now.

Pretty certain it is the Craggy Range Te Kahu.

$140 for a 12 pack with the $40 discount code and free delivery.
 
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Opened the first bottle of 2011 Sophia and currently decanting. First sip is not too exciting.
We wait and find out in 1.5hr time.



Waiting waiting.. perhaps it was knockout (literally)…..
LoL sorry guys. Late night… and a bit of knock out night too. The palate definitely improved with a lot more depth, but there was not much fruit. Nose only improved slightly with a bit of leather and lead. Which is similar with some comments on CellarTracker, however on the same forum someone else tasted a lot more fruit than me….
I am happy with the $50 price tag…
Interested to hear other’s experience here
 

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Whilst doing some research on the 2018 Reis Creek Shiraz 2018 – Black Market Deal #40600 happened to stumble across a rating for it by one John Clark, hmmm I thought, isn't that the same name as the Head of Buying at VM? Another funny thing, every one of his ratings is 5 star, and they are all wines offered now or in the past by VM. Much as I am enamoured by their return policy and heavy discounting I smell a rat (no, not one of those), the cynic in me would have to say that it is a great way of boosting their Vivino rating:Screen Shot 2022-02-01 at 9.26.32 am.png
 
Whilst doing some research on the 2018 Reis Creek Shiraz 2018 – Black Market Deal #40600 happened to stumble across a rating for it by one John Clark, hmmm I thought, isn't that the same name as the Head of Buying at VM? Another funny thing, every one of his ratings is 5 star, and they are all wines offered now or in the past by VM. Much as I am enamoured by their return policy and heavy discounting I smell a rat (no, not one of those), the cynic in me would have to say that it is a great way of boosting their Vivino rating:View attachment 270343
Great pickup and this is only the one account - who knows how many they use. Its extra smelly when Vivino is often acting as a selling agent for VM.
I'd be extra wary of any wines that are VM exclusive, with low reviews but high scores
 
Caveat emptor, nice to see at least two ratings from wine professionals, SK marks highly more so than JH. The others are harder markers.
 
I think that my issue is the overarching one of a thinly veiled effort to artificially boost the ratings for a company's offerings...
 
I think there'd need to be evidence of a pattern of multiple accounts for any claim of artificially boosting ratings to hold up.

A single rating isn't going to make much difference, and it seems much more likely to me that Mr Clark just personally likes some of the wines Vinomofo sells! (Shocker.) Counter conspiracy theory: maybe mof_ only sells them because he rates them five stars?

Using Vivino (or cellar tracker etc.) to track wines is hardly unusual, and 47 wines rated is probably a pretty standard number, even on the low side, for someone relatively into wine - it's certainly a lot lower a count than you'd expect if he were intentionally 5-starring everything mof_ sells.
 

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