docjames
Senior Member
- Joined
- Jul 10, 2007
- Posts
- 9,498
- Qantas
- LT Gold
Reading that AA opening back up LAX-SYD From November made me think about something that has been alluded to by various members previously and thought I’d put it here for discussion.
Could QF become a marketing airline but not the operating one on a broad scale?
Existing revenue-share agreements with AA and EK in place.
Soft demand initially and risk of own metal and cost to deliver (losses) if QF leaps too soon. But missed opportunity if wait too long.
Could QFi reopen initially as a “virtual” airline and just sell code on their major partners who are either willing to wear losses, underwritten or have local (ie. inbound to AU) demand sufficient to make it viable where’s QF doesn’t have enough outbound (Ed-AU) demand? Allowing Qantas to “top-up” the capacity the partners have deployed?
Could certainly see agreements reached with other carriers to cover long haul demand for quite a while. They’d also then get low risk market data and understand better when mid- and long-haul could tolerate extra capacity / own metal capacity.
Obviously they have a fleet of A380s and 787s/330s sitting around gathering dust which would cost money and they would want activated ASAP, but there would surely be aN intermediary point where selling code is more profitable than launching own-metal And deferring the reinstatement of own-metal services. I’m just wondering how big a window that is, and the relative costs/benefits in exploiting it.
I think it’s likely that their long haul when it initially reactivates will look very different (Less capacity, less routes etc than vs 2019 of course), but I’m wondering if there’s an opportunity between current (nil flights) and own-metal resumption that would be attractive to them.
Some would argue that they had been heading in that direction for a long time anyway and had finally got to the point of international frequency/routine expansion (Eg. Sunrise) right when it all fell over due to COVID.
I’m sure there’s some opinions out there....
Could QF become a marketing airline but not the operating one on a broad scale?
Existing revenue-share agreements with AA and EK in place.
Soft demand initially and risk of own metal and cost to deliver (losses) if QF leaps too soon. But missed opportunity if wait too long.
Could QFi reopen initially as a “virtual” airline and just sell code on their major partners who are either willing to wear losses, underwritten or have local (ie. inbound to AU) demand sufficient to make it viable where’s QF doesn’t have enough outbound (Ed-AU) demand? Allowing Qantas to “top-up” the capacity the partners have deployed?
Could certainly see agreements reached with other carriers to cover long haul demand for quite a while. They’d also then get low risk market data and understand better when mid- and long-haul could tolerate extra capacity / own metal capacity.
Obviously they have a fleet of A380s and 787s/330s sitting around gathering dust which would cost money and they would want activated ASAP, but there would surely be aN intermediary point where selling code is more profitable than launching own-metal And deferring the reinstatement of own-metal services. I’m just wondering how big a window that is, and the relative costs/benefits in exploiting it.
I think it’s likely that their long haul when it initially reactivates will look very different (Less capacity, less routes etc than vs 2019 of course), but I’m wondering if there’s an opportunity between current (nil flights) and own-metal resumption that would be attractive to them.
Some would argue that they had been heading in that direction for a long time anyway and had finally got to the point of international frequency/routine expansion (Eg. Sunrise) right when it all fell over due to COVID.
I’m sure there’s some opinions out there....