Flybuys is a very simple program with very poor value.
One observation I have had over the years with both Everyday Rewards and Flybuys is the number of people scanning their cards. It is not that high.
I don't see people leaving Woolworths to head over to Coles because Flybuys now have
Etihad as a partner. In fact a lot of people are saying Coles is more expensive than Woolworths for their weekly shop. Not sure why they are perservering with Flybuys?
And then again I could be totally wrong and this partnership the next best thing since sliced cheese. Or is that sliced bread?