It's an absolute disgrace that someone can suggest that this is a forty dollar pinot. It upsets me a lot that I have tried both their Woodside range and the i-777 and they are both superior. Yet the labelling on today's one says 'the very best'. What a fiasco. It has some fruit, it has some mild acidity, but it lacks depth, it lacks character, it just gets over the line in terms of body and the finish does nothing to draw in another glass. Incredibly disappointed and it will be going back. It tastes like a thirteen bucker, which would not be too far away as someone previously mentioned about their ten bucker. Sure it's a tricky grape to grow, but the marketing department needs a good discussion about where this Reserve pinot should really stand in their catalogue of wines.