I had an "I'm over VA" recently. As some of you know I fly several times a week, always at short notice, always flexi. I'm WP on both VA and QF but on this occasion I *chose* to give my custom to VA for a 1.5 hr flight. In the cruise I was handed the underwhelming Flexi 'snack' of cheese and crackers, which would go nicely with a glass of red (even if its cheap plonk in a small plastic bottle) but the FA tells me "$4 please". After replying "never mind" about the wine I thought that VA could have offered that wine complementary to a WP - they knew because they had just handed over the Flexi snack. I don't always take the snack even on the east coast flights where everyone gets one, and I rarely take an alcoholic drink when it is free, but this one time - in the afternoon with cheese and crackers I just wanted one.
I thought some more and decided that I would push the next $10,000 of my travel spend to QF just to spite the lack of VA loyalty to me, so I will pay it back in kind. Sure hope they get a good return from that $4 bottle when they sell it. See you all in the J lounge.