While I agree with most of what you say here, when and where did Jetstar fly 767's. Genuine question as I don't recall them ever having anything but 717s at start up and a320/330 since.
Mea Culpa - never assume (cough/U/ME) You are spot on they did not fly the 767s.
I guessed but did not check why the fuel burn was higher for JQ. Looking through the fleet history now proves it was not 767s in use but As. I wish I had gone the extra step and checked the airframe in use at the time. Pulling out some other info I downloaded in 2012 shows the relative loading of costs out of the fare for Q so that total 'fare' component is higher for JQ (so generates higher commission for TAs) while Q has highest total cost due to fuel surcharge. Curious when total fuel surcharge is nearly the same as some JQ fares & taxes in total (flights to Japan offered at $199 one way for example).
Still fuel surcharge, carbon tax and what is in the fare vs surcharges & taxes (for commissions, FF redemptions etc) and fuel use can be seen from an excerpt below from some 2012 data I pulled out.
... So Q engineers the result it wants, TAs prefer JQ on commission basis, FFs get much cheaper classic awards using JQ (not mega tax & surcharge add on to points), and QI looks a dog from profitability to get the result that Q Mgmt seem to want.
Interestingly enough the carbon tax should have been higher for the JQ flight!!!! Based on the actual scheduled aircraft for both Q and JQ
Mileage
CO2 emissions
- 2976 lbs (estimated by ITA) for JQ
- 2868 lbs (estimated by ITA) for Q
Not exactly what a passenger may have thought looking at the detailed fare break up is it? [FONT="]Fly Q for lower carbon generation[/FONT] - how's that for a new ad campaign?
Time for less spin and more actual analysis of the facts. Note no YQ or YR surcharge for JQ although it uses more fuel for the flight than Q on this route.
Fare 1: Carrier JQ NHOW2 SYD to HNL
Passenger type ADT, one-way fare, booking code N Covers SYD-HNL (Economy)
| AU$617.81
|
Fare 2: Carrier JQ OHOW2 HNL to SYD
Passenger type ADT, one-way fare, booking code O Covers HNL-SYD (Economy)
| AU$667.81
|
US International Arrival Tax (US)
| AU$17.00
|
Australian Int'l Passenger Service Charge (WY)
| AU$25.92
|
Australian Passenger Movement Charge (AU)
| AU$55.00
|
US Customs Fee (YC)
| AU$5.60
|
US Immigration Fee (XY)
| AU$7.10
|
USDA APHIS Fee (XA)
| AU$5.10
|
US September 11th Security Fee (AY)
| AU$2.60
|
US International Departure Tax (US)
| AU$17.00
|
Australian Int'l Passenger Service Charge (WY)
| AU$25.92
|
|
|
Subtotal per passenger
| AU$1,447.24
|
Number of passengers
| x1
|
|
|
Total airfare & taxes
| AU$1,447.24
|
- This ticket is non-refundable.
- Changes to this ticket will incur a penalty fee.
- No changes may be made to this ticket after departure.
Fare construction
SYD JQ HNL 607.17NHOW2 JQ SYD 656.31OHOW2 NUC 1263.48 END ROE 1.017522 XT 55.00AU 51.84WY 5.60YC 7.10XY 5.10XA 34.00US 2.60AY
And for Q
Fare 1: Carrier QF NKHNL SYD to HNL
Passenger type ADT, round trip fare, booking code N
Covers SYD-HNL (Economy)
| AU$564.50
|
Fare 2: Carrier QF NKHNL HNL to SYD
Passenger type ADT, round trip fare, booking code N
Covers HNL-SYD (Economy)
| AU$564.50
|
(YQ)
| AU$350.00
|
QF YR surcharge (YR)
| AU$30.00
|
USDA APHIS Fee (XA)
| AU$5.10
|
US Immigration Fee (XY)
| AU$7.10
|
US Customs Fee (YC)
| AU$5.60
|
Australian Passenger Movement Charge (AU)
| AU$55.00
|
Australian Int'l Passenger Service Charge (WY)
| AU$25.92
|
US International Arrival Tax (US)
| AU$17.00
|
Australian Int'l Passenger Service Charge (WY)
| AU$25.92
|
US International Departure Tax (US)
| AU$17.00
|
US September 11th Security Fee (AY)
| AU$2.60
|
US Passenger Facility Charge (XF)
| AU$4.60
|
|
|
Subtotal per passenger
| AU$1,674.84
|
Number of passengers
| x1
|
|
|
Total airfare & taxes
| AU$1,674.84
|
- This ticket is non-refundable.
- Changes to this ticket will incur a penalty fee.
Fare construction (can be useful to travel agents)
SYD QF HNL 554.77NKHNL QF SYD 554.77NKHNL NUC 1109.54 END ROE 1.017522 XT 55.00AU 51.84WY 5.60YC 7.10XY 5.10XA 34.00US 2.60AY 350.00YQ 30.00YR 4.60XF HNL4.50
If you make a points booking you pay the surcharges & taxes on top of the points. Doing a comparison on QI award bookings - it was cheaper for me to buy a QI business class (BA code share) LHR-FRA ticket online than the surcharges and taxes on a QI classic award booking for exact same seat and flight - go figure? Mind you I never got the FF points for it and after the third attempt I gave up.
This is a great (terrible depending on viewpoint) example a SYD/LAX rtn July 18 July 29 fare. Good way to avoid award point QI redemptions and lower patronage even further.
Fare 1: Carrier QF OLSP2 SYD to LAX
Passenger type ADT, round trip fare, booking code O
Covers SYD-LAX (Economy)
| AU$305.00
|
Fare 2: Carrier QF QLSP2 LAX to SYD
Passenger type ADT, round trip fare, booking code Q
Covers LAX-SYD (Economy)
| AU$430.00
|
(YQ)
| AU$680.00 So rewards booking - surcharge is more than fare component = RIP OFF (If the $305 fare class was available both ways)
|
(YR)
| AU$30.00
|
USDA APHIS Fee (XA)
| AU$5.10
|
US Immigration Fee (XY)
| AU$7.10
|
US Customs Fee (YC)
| AU$5.60
|
Australian Passenger Movement Charge (AU)
| AU$55.00
|
Australian Int'l Passenger Service Charge (WY)
| AU$25.92
|
US International Arrival Tax (US)
| AU$17.00
|
Australian Int'l Passenger Service Charge (WY)
| AU$25.92
|
US International Departure Tax (US)
| AU$17.00
|
US September 11th Security Fee (AY)
| AU$2.60
|
US Passenger Facility Charge (XF)
| AU$4.60
|
|
|
Subtotal per passenger
| AU$1,610.84
|
Number of passengers
| x1
|
|
|
Total airfare & taxes
| AU$1,610.84
|
[FONT="]
Different cost allocation will engineer different P/L results. See Qantas media Release below:
"From 5 April 2012,
Qantas will also increase the fuel surcharge for Qantas Frequent Flyer Classic Award redemption tickets by $4 for domestic travel (from $12 to $16) and by $10 for Trans-Tasman flights (from $20 to $30).
Jetstar will also increase fares on [/FONT][FONT="]
some [/FONT][FONT="]
routes within both its Singapore and Australian markets, as well as some service charges, in response to higher fuel costs."
So despite fuel costs rising equally (per litre) only some JQ routes would see their prices rise. Unusual then that there was no fall in the profitability of JQ but there was a drop in QI.
[/FONT]