I am reading this with interest. I am a self-funded flyer and have been a Qantas Club member for about 14years, which was one of the reasons I preferred to fly with Qantas. I am also a Silver Velocity member, so it was at times a challenge to make the decision as to which airline to fly - depending on reasons, finances etc, would pay the extra for Qantas. I have now started voting with my feet/pocket e.g. Flight to Auckland last weekend Virgin (Premium Economy), Flight to Sydney at the end of this month Virgin, flight back Virgin. Flight to France in August......let's see. I am full time employed so these are weekends away/conferences/annual leave. Will Qantas notice if all flyers change their loyalty....it has to hurt the bottom line...but how much do they really care?