Wine Experience Concept

[Napolim4]

Hi everyone, I am University Student looking to put my learning to the test by creating a product which shares my love of wine to the world. I love wine and I’m wanting to spread this love to as many people as possible. I have been thinking about launching a product which will provide a fun wine experience which can be enjoyed at home with friends by enhancing the atmosphere whilst simultaneously following structured learning curriculum which will help anybody to learn to appreciate wine. I am curious to see if you guys think there is a demand for this product?

 

[aus_flyer]

Think you might need to provide a bit more detail...

 

[Napolim4]

The customer is sent packs of wine, meant to be enjoyed over a night with friends. The wine and materials included help to facilitate a fun environment, whilst simultaneously putting customers through a structured learning curriculum to learn more about wine.

 

[aus_flyer]

Great idea - but there are a lot of businesses/wineries offering this already.

 

[Napolim4]

Great idea - but there are a lot of businesses/wineries offering this already.

Thanks for the feedback, would you be able to identify a company that is already doing something like this?

 

[Steady]

Hugh Hamilton Wines comes to mind - but lots of wine shops and wineries are sending out tasting samples and doing live tastings with the wine makers or critics etc

 

[SleepyPolarBear]

The customer is sent packs of wine, meant to be enjoyed over a night with friends. The wine and materials included help to facilitate a fun environment, whilst simultaneously putting customers through a structured learning curriculum to learn more about wine.

Just some food for thought.

Identifying a target audience for this is crucial. I understand you may be a little witheld in the niche of your idea, but Australia is a rather mature and saturated market, the vino has to stand up before the fun and games.

From the perspective of a wine degenerate, I would have no interest in purchasing a pack of third rate local wines. Wine nights are typically a theme, and everyone brings a bottle or two from their extensive collection. Breaking into this market, will require some serious sourcing. South African wine comes to mind, there's some serious valuetown there and a glaring hole in our market with the europeans getting all the hype.

Not sure if you are alluding to a wine club type of model, but this is a play on a specific target audience:

Six Natural Wines Delivered To Your Door

The Borough Box is an evolving monthly collection of sustainable, organic and biodynamic wines from Australia and around the world. Six wines delivered to your door every moth. Currently available for Sydney and Melbourne suburbs only.

theboroughbox.com.au

Exclusivity since it belongs to LoFi importers/distributors, jumping on the natural wines buzz, a younger target market susceptible to influence, and of course the wines are not cheap either $180 for 6 bottles per month.

So, before any financial decisions are made, do consider than we are not an Asian market, a couple of instagram posts and influencer tweets will not cut it here. Our market is relatively small, and the people have been spoiled with choice, long gone are the days where yellow tail visited the dining table. Regardless of what "additional value" your product may bring, the wine still needs to hold up.

TLDR: You can dress up goon in a bottle, still goon.

 

[Steady]

Just some food for thought.

Identifying a target audience for this is crucial. I understand you may be a little witheld in the niche of your idea, but Australia is a rather mature and saturated market, the vino has to stand up before the fun and games.

From the perspective of a wine degenerate, I would have no interest in purchasing a pack of third rate local wines. Wine nights are typically a theme, and everyone brings a bottle or two from their extensive collection. Breaking into this market, will require some serious sourcing. South African wine comes to mind, there's some serious valuetown there and a glaring hole in our market with the europeans getting all the hype.

Not sure if you are alluding to a wine club type of model, but this is a play on a specific target audience:

Six Natural Wines Delivered To Your Door

The Borough Box is an evolving monthly collection of sustainable, organic and biodynamic wines from Australia and around the world. Six wines delivered to your door every moth. Currently available for Sydney and Melbourne suburbs only.

theboroughbox.com.au

Exclusivity since it belongs to LoFi importers/distributors, jumping on the natural wines buzz, a younger target market susceptible to influence, and of course the wines are not cheap either $180 for 6 bottles per month.

So, before any financial decisions are made, do consider than we are not an Asian market, a couple of instagram posts and influencer tweets will not cut it here. Our market is relatively small, and the people have been spoiled with choice, long gone are the days where yellow tail visited the dining table. Regardless of what "additional value" your product may bring, the wine still needs to hold up.

TLDR: You can dress up goon in a bottle, still goon.

@Napolim4 hasn't been on AFF since their last post 5th Aug.

 

[Rug]

Just some food for thought.

Identifying a target audience for this is crucial. I understand you may be a little witheld in the niche of your idea, but Australia is a rather mature and saturated market, the vino has to stand up before the fun and games.

From the perspective of a wine degenerate, I would have no interest in purchasing a pack of third rate local wines. Wine nights are typically a theme, and everyone brings a bottle or two from their extensive collection. Breaking into this market, will require some serious sourcing. South African wine comes to mind, there's some serious valuetown there and a glaring hole in our market with the europeans getting all the hype.

Not sure if you are alluding to a wine club type of model, but this is a play on a specific target audience:

Six Natural Wines Delivered To Your Door

The Borough Box is an evolving monthly collection of sustainable, organic and biodynamic wines from Australia and around the world. Six wines delivered to your door every moth. Currently available for Sydney and Melbourne suburbs only.

theboroughbox.com.au

Exclusivity since it belongs to LoFi importers/distributors, jumping on the natural wines buzz, a younger target market susceptible to influence, and of course the wines are not cheap either $180 for 6 bottles per month.

So, before any financial decisions are made, do consider than we are not an Asian market, a couple of instagram posts and influencer tweets will not cut it here. Our market is relatively small, and the people have been spoiled with choice, long gone are the days where yellow tail visited the dining table. Regardless of what "additional value" your product may bring, the wine still needs to hold up.

TLDR: You can dress up goon in a bottle, still goon.

While not the same your answer addresses a problem that many kinderartens discovered 22 years ago with fundraiser wine nights from a similar concept. The sales were not great and the sign up less again and this idea soon died a natural death. The wine consumer has definitely come a long way. Winery tours have obviously enlightened many as well as offering a fun environment.

I could not agree more with your overall assessment of our market and wine education level and of course the proposal.

 

[SleepyPolarBear]

@Napolim4 hasn't been on AFF since their last post 5th Aug.

Yeah I saw, just thought it was actually a good topic for discussion. Like what would compel me to buy a box of random wines... the reasons are very few.

 

[Napolim4]

Hey All I really appreciate the insight to the market, I have taken all of this into consideration and will most likely pivot our idea!! You guys are awesome