TTR noted in another thread
here - that QFFers aren't consuming the product -
we ARE the product.
Qantas Loyalty's main product & source of their profits is selling QFF points to third parties such as the hotels & Woolies who in turn sell/ ' give' them to their customers. Qantas wants to keep demonstrating to these third parties that buying QFF points is good for them, so they keep buying the points.
ker-ching!
One way of increasing the sales of points resellers/givers - incentivize the QFF punters to buy more and earn more points!! Not just that:
buy stuff for points that your icons tell you that you haven't needed before, in the regular course of your consumption!!
I might participate, as long as I really need to buy whatever category it is that I haven't bought in before.
But just appreciate that this 'give-away' is just a technique for Qantas to increase the attractiveness of its points to third parties. We are being herded like cattle to drink at the troughs that we didn't need to before.