they're not 'panicking at full blast'... and maybe it's because some of their biggest critics (including on here) keep flying with them anyway.
They are indeed in total panic mode as this laughable DSC proves, but moving on from obvious FACTS - .. disenchanted folks
'FLYING Virgin' often does not mean they make even one cent from that this year.
I am still Platinum, and my wife I've gifted Platinum for another year. She used to earn it, also paying real money to do so, but hey, we'll game their system for another year or two.
(We are both Lifetime Gold Million Milers on UA, and get most elite perks on Virgin from that anyway.)
We still 'fly Virgin',
but give them no MONEY to speak of - not the $10,000s a year they always got before. And we are not alone, I can assure you. THAT is their issue right now, and it clearly just only just occurred to them as a side issue to decimating Velocity.
Does that
'thin the herd at lounges' - of course not. Everyone gets a 'soft landing' from Platinum to Gold at Virgin, and hence lounge access etc.
When an airline decimates their FF plan, this is the end result in many cases. Small tweaks we all live with - this was madness - too much all at once. Mainstream national media have noticed it. BAD FOR PR.
Guess what - burning Virgin miles accumulated years before, earns them ZERRRRRRRRRO revenue on this year's figures. Or next year's.
We have masses of Velocity points so now use those, and not MONEY.
They still give us priority boarding, 'Fly Ahead', extra baggage allowance, Row 3, and lounge access etc, etc.
But Virgin get ZERO dollars from us, as we are pissed off. And many are in the same boat.
Business folks flying on the bosses' dime do not give a rats about these changes - we all know that - and pointing out examples of it, are not addressing this issue - but there are masses of folks who do pay for their own travel - and they clearly
DO care. And they DO have choices where to spend their money
Market share figures will show this, as the year creeps on.
Indeed this reality may well be what is behind this frantic and half coughd current panic, to dole out millions of SC to folks for flights that took place LAST MONTH and of course earned them ZERO extra revenue!
Just saw this
Ayesha de Kretser article in the AFR yesterday which touches on this promo, (and she also comments on some of the Qatar flights being cancelled) - This accurate stuff Virgin does NOT want in mainstream media -
Very 'TACO' Trumpian!
'Virgin Australia will give frequent flyers big status bonuses when they book flights, changing course just months after it tweaked its Velocity loyalty program to make it much harder for passengers to climb status levels.
Virgin also made it harder for frequent flyers to achieve higher status by requiring that 50 per cent of credits had to be earned on Virgin Australia-operated flights, disadvantaging international travellers who fly on partner airlines such as United Airlines, Singapore Airlines and All Nippon Airways. '