I don’t choose where to stay based on points or tier status — I choose the property that best fits the destination and the experience I’m after. Not all Sofitels or InterContinentals are created equal, and some of the exceptional hotels like Mandarin Oriental and Four Seasons don’t even follow the traditional earn-and-burn model. These hotels still have room upgrade opportunity etc depending on how you book such as FHR, through a luxury travel advisor or internal guest program.
Just look at how many Accor Platinum and Diamond members there are — it’s unrealistic to expect consistent recognition or upgrades when everyone holds the same status.