Virgin Blue embarks on brand overhaul

oz_mark · Apr 1, 2011

A330 seem to have sprouted a few decals....

A330 reveals first hints of new Virgin Blue livery | Australian Aviation Magazine

Dee Thom · Apr 2, 2011

oz_mark said:
A330 seem to have sprouted a few decals....

A330 reveals first hints of new Virgin Blue livery | Australian Aviation Magazine

You may have also noticed that the new B738 and E190 are painted all white except for the AFL adverts, could be more white as in VA and much less red as old DJ, maybe a big V of Virgin on the tail, And Virgin Australia along the sides..................

Cheers Dee

Nigelinoz · Apr 2, 2011

Have been advised that the first of their new 737's (VH-YFC) has been flown to Tulsa ,it is painted all white at the moment,I understand it is scheduled for delivery to Virgin within the next couple of weeks,not sure if it will be painted in the new livery prior to delivery but I suspect not.
Cheers
N'oz

LiamR · Apr 3, 2011

From the Virgin Blue Facebook page.....

Virgin Blue
Looking forward to sharing more news with you all tomorrow

I'm hoping for the new name, A330 and consolidation of brands... But expecting something Minor as it's not expected till July.

Only time will tell...

brissyflyer · Apr 3, 2011

The name change is possible as John Borghetti said before July, also with the A330s to enter service next month it would make sense for the new livery to be applied to them and unveil the new brand with the full new product.

soorox · Apr 3, 2011

Apparently it's something to do with Flybuys, like what QF currently does with Woolies/Safeway, and let me tell you I have been shopping at Woolworths as much as I can since it first happened.

But an announcement on the new name would be nice, although I doubt it would be different to VS, VX should start thinking of getting a new livery and logo soon too.

oz_mark · Apr 3, 2011

brissyflyer said:
The name change is possible as John Borghetti said before July, also with the A330s to enter service next month it would make sense for the new livery to be applied to them and unveil the new brand with the full new product.

I'm hoping that they get their skates on and tell us when the A330's will be flying (like the timetable). As you say, it would make sense to do the branding thing at the same time.

It could be whatever they have cooked up with Coles on the FLyBuys thing. Perhaps, where there was a leak, there is something about to happen.

lovestotravel · Apr 3, 2011

Well the media are on the FlyBuys bandwagon

Virgin set to join FlyBuys deal | Herald Sun

LiamR · Apr 3, 2011

oz_mark said:
It could be whatever they have cooked up with Coles on the FLyBuys thing. Perhaps, where there was a leak, there is something about to happen.

Considering they have been talking about improving the rewards program, my guess is they'll announce all the changes tommorow. With the Major news being a Flybuys revamp similar to EDR/QFF

Dee Thom · Apr 4, 2011

Liam Rasmussen said:
Considering they have been talking about improving the rewards program, my guess is they'll announce all the changes tommorow. With the Major news being a Flybuys revamp similar to EDR/QFF

Something needs to be done, the currrent Flybuys is a lost cause, it takes about a hundred years to redeem a $25 voucher; no wonder the Woolies/QFF card is a winner for them both!!!!!!!!!!!!!!!

Cheers Dee

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Nigelinoz · Apr 4, 2011

VH-YFC,the first of the 738's with the sky interior is on it's delivery flight ,expected Tuesday,currently on it's way from HNL.
Cheers
N'oz

MissBurrill · Apr 4, 2011

Nigelinoz said:
VH-YFC,the first of the 738's with the sky interior is on it's delivery flight ,expected Tuesday,currently on it's way from HNL.
Cheers
N'oz

I'm guessing that's the one from South America (Brazil?) that doesn't have the range to fly straight across the Pacific so just about has to do a lap of the Pacific to get here.

markis10 · Apr 4, 2011

karens said:
I'm guessing that's the one from South America (Brazil?) that doesn't have the range to fly straight across the Pacific so just about has to do a lap of the Pacific to get here.

The EMBs come from Brazil, last time I checked Boeing we US based

Nigelinoz · Apr 4, 2011

karens said:
I'm guessing that's the one from South America (Brazil?) that doesn't have the range to fly straight across the Pacific so just about has to do a lap of the Pacific to get here.

The latest Virgin E190,VH-ZPR arrived on it's delivery flight in BNE today,the 738 should get here tomorrow.
Sunday, 3 April 2011

VH-YFC B737-81D Virgin Blue delivered from Tulsa, OK to Honolulu, HI via Ontario, CA

L/N 3592 C/N 39413 B737-81D VH-YFC VIRGIN BLUE
Leased from Ansett Worldwide
Dep TUL 10:20 CDT Arr ONT 11:18 PDT
Dep ONT 12:21 PDT Arr HNL 14:16 HST
Call Sign VBH9080 Hex Code 7C7A36
Aircraft is painted all white

http://boeing-test-flights.blogspot.com/2011/04/vh-yfc-b737-81d-virgin-blue-delivered_03.html

Cheers
N'oz

MissBurrill · Apr 4, 2011

markis10 said:
The EMBs come from Brazil, last time I checked Boeing we US based

Nigelinoz said:
The latest Virgin E190,VH-ZPR arrived on it's delivery flight in BNE today,the 738 should get here tomorrow.
Cheers
N'oz

I knew there was a plane coming from Brazil.

I'll go back to watching Undercover Boss and seeing if I can afford to go to Atlanta next week.

drewbles · Apr 5, 2011

lovestotravel said:
Well the media are on the FlyBuys bandwagon

Virgin set to join FlyBuys deal | Herald Sun

As long as they don't join the "Down Down" Campaign. I just can't see that working.

"Down Down, the Planes Going Down...."

(sorry couldn't resist...

)

Dee Thom · Apr 5, 2011

The Virgin A332's start flying SYD/PER on May 26th on a daily return basis, increasing to three daily flights from July.

Purchase two business class return flights and they'll give you Gold status free.

Virgin have also removed the red engine cowling rings, and the new 'flying lady' from the A332 at MEL.

Cheers Dee

lovestotravel · Apr 8, 2011

www.virginaustralia.com.au is now registrered to Virgin Enterprises

I wonder why

:mrgreen:

thewinchester · Apr 8, 2011

lovestotravel said:
www.virginaustralia.com.au is now registrered to Virgin Enterprises

I wonder why :mrgreen:

Because they've finally won their trademark case over those domains and other business names used in Australia.

oz_mark · Apr 8, 2011

lovestotravel said:
www.virginaustralia.com.au is now registrered to Virgin Enterprises

I wonder why :mrgreen:

As Globetrotter reported back up at post#166 in this very thread, this was in train a month ago.....

Globetrotter said:
In addition to this, www.virginaustralia.com.au which was, until last night, the Easyrider website owned by Virgin Australia Pty Ltd, a company unrelated to Virgin Blue, is now offline indicating that Virgin Blue got what they wanted through the courts, naming rights to Virgin Australia. So there we go, the decision is made for me and the new name for Virgin Blue will be Virgin Australia and I believe it will be announced next week at a Sydney press conference

Virgin Blue embarks on brand overhaul

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