Virgin Australia "Milestone Announcement" June 1, 2023

[SeatBackForward]

If Velocity means fast to them, it clearly show they have no direction either.

 

[RooFlyer]

Hardly original - in Australia alone there's at least 5x "Spirit of [x]" names/slogans

Spirit of Tasmania - Ferry
Spirit of Queensland - Train
Spirit of SA - Art award

Even Spirit of Australia was boat well before QF used it.

Then there's countless examples of Spirit of [x] in other counties, especially the US - notably the Spirit of St Louis.

I can't believe Philip Adams attempts to claim ownership of such a derivative phrase.

Velocity means fast - well, at least nobody will claim ownership over that!

You missed the bit I wrote about marketing slogans not necessarily being able to be taken literally. Such as Spirit of Tasmania. Spirit of Australia.

So, "Velocity means Fast". Geddit?

 

[justinbrett]

You missed the bit I wrote about marketing slogans not necessarily being able to be taken literally. Such as Spirit of Tasmania. Spirit of Australia.

So, "Velocity means Fast". Geddit?

So you like the slogan?

I'm not sure what's supposed to be fast. The flight? Are they going to fly faster than the competition? Are they buying supersonic aircraft? Do people want fast? Some might rather cheap and comfortable.

They don't have to be 100% literal but they have to mean something that's relative to the airline. This is meanlingless dribble.

 

[AIRwin]

I'm not sure what's supposed to be fast.

Fast track to status with family pooling?

 

[RooFlyer]

I'm not sure what's supposed to be fast. The flight? Are they going to fly faster than the competition? Are they buying supersonic aircraft? Do people want fast? Some might rather cheap and comfortable.

Its marketing. Do you really interpret everything you hear in commercials, ads, marketing, as literal??

Its a slogan. <redacted>

 

[justinbrett]

Its marketing. Do you really interpret everything you hear in commercials, ads, marketing, as literal??

Its a slogan. <redacted>

You would absolutely crucify QF if they were the ones adopting this.

Marketing is supposed to convey something. An image, an idea, something - that advances the product image. This does nothing. It's stupid - deal with it.

 

[MEL_Traveller]

So you like the slogan?

I'm not sure what's supposed to be fast. The flight? Are they going to fly faster than the competition? Are they buying supersonic aircraft? Do people want fast? Some might rather cheap and comfortable.

They don't have to be 100% literal but they have to mean something that's relative to the airline. This is meanlingless dribble.

Well… it’s better than Accor’s ‘Live’ slogan… which once i said ‘live’ as in breathing and not dead, it’s hard to ever get what they meant, which is ‘live’ and in ‘be’.

 

[RooFlyer]

You would absolutely crucify QF if they were the ones adopting this.

Marketing is supposed to convey something. An image, an idea, something - that advances the product image. This does nothing. It's stupid - deal with it.

Jeez, I'm comfortable with it all - its just marketing! But others appear to be in a frenzy about it . Wringing hands over meaning of 'velocity' and 'fast' . Its a slogan!!

 

[SilverFlamingo]

I appreciate a lot of my reaction is on ET for - again - breaking embargo. But blimey … this is lacklustre.

So much opportunity to be the JetBlue/flyDubai of our region ! A cool cabin map to match the cabin crew.. but nada.

Come ON, they’d be better off on autopilot at this point

 

[SYD]

Jeez, I'm comfortable with it all - its just marketing! But others appear to be in a frenzy about it . Wringing hands over meaning of 'velocity' and 'fast' . Its a slogan!!

Up there with the best….

30 Worst Advertising Slogans And Taglines

Both slogans and taglines are very important for a brand's positioning in the business. They only differ in their scope: a tagline represents an entire business, while a slogan usually only represents a single product or is a part of a particular advertising campaign. Dan Cullen-Shute, chief...

www.boredpanda.com

 

[SeaWolf]

I dunno why everyone is so upset about this, if it was Qantas they'd have announced a raft of "enhancements" and made the program "simpler and fairer".

Virgin didn't do that so they're still out in front of Qantas in my book. This is a nothing burger and it was always going to be, we should be happy it is. The only people who were expecting a huge announcement were people who bought into unsubstantiated gossip on this thread.

 

[HS-TQE]

Safe to say any 'big' Virgin announcements involving functions going by their past track records are likely to be 'nothing burgers' in the future. Lets not forget the old continously deferred Hangar party and the subsequent gossip/speculation which ended up/fizzled into being a 'Wonderful campaign' of a random staff party.

I'll wait till the 5th of June passes ('If' there are any related following announcements) before passing further judgement.

 

[SYD]

I dunno why everyone is so upset about this

Not upset, just laughing at the piss weak announcement after the pre event hype (again).

 

[TheInsider]

I dunno why everyone is so upset about this, if it was Qantas they'd have announced a raft of "enhancements" and made the program "simpler and fairer".

Also something that occurred about 10 years ago...

 

[justinbrett]

I dunno why everyone is so upset about this, if it was Qantas they'd have announced a raft of "enhancements"

Just wait - if you want to go fast, you have to make enhancements

 

[Human]

Not upset, just laughing at the piss weak announcement after the pre event hype (again).

I really don’t get it. The “pre event hype” was by ET, not Virgin, and it lasted about 2 hours before Virgin made ET take it down. And the “piss weak announcement” hasn’t been made yet, and as far as we know won’t be made until Monday.

So what is there to laugh at exactly? And how exactly do you know that the announcement that hasn’t been made is “piss weak”?

 

[HS-TQE]

I really don’t get it. The “pre event hype” was by ET, not Virgin, and it lasted about 2 hours before Virgin made ET take it down. And the “piss weak announcement” hasn’t been made yet, and as far as we know won’t be made until Monday.

Regardless of what people think of ET/AusBT's 'antics', another question is whether ET/AusBT's jumping the gun could be held responsible for the delayed announcement till Monday?

 

[SYD]

I really don’t get it. The “pre event hype” was by ET, not Virgin, and it lasted about 2 hours before Virgin made ET take it down. And the “piss weak announcement” hasn’t been made yet, and as far as we know won’t be made until Monday.

So what is there to laugh at exactly? And how exactly do you know that the announcement that hasn’t been made is “piss weak”?

See post #123.

But maybe there is more on Monday? Depends on how fast VFF are getting out a presser.

 

[ChrisMars]

Slow is smooth... smooth is...

I am ok with Velocity means fast.

Ill wait till monday 5th, as someone mentioned an embargo, to be disappointed or not.

 

[MooTime]

I've tasted couple nothing burgers so far made by VA and not to my liking, even prefer a fake meat burger.

Rebel whopper at HJ not bad at all mind you!