Virgin do need to do a network overview.
First they need to work out the long range plan for Tiger is it going to work or should they just shut it down.
Work out what cities should they serve and ditch the under performing ones;
Places like Mildura; Alice Springs, Port Macquarie; Bundaberg, Emerald; some of these routes only just make the top 50, they need routes that can support a 737.
International New Zealand must be hurting; Auckland is always going to work but places like Dunedin; Queenstown; Christchurch and Wellington aren't going to work profitably.
By dropping the smaller routes this can offer some assistance to Rex and Fly Corporate and Fly Pelican to pick up some of these routes.
I think flying to LA gives them good international exposure and links them well with Delta.
Hong Kong is going to be bad for a while, do you hang on and hope the relationship with Virgin Atlantic can work or will Delta ditch that as well, Virgin are being guided more with Deltas input.
I actually don't mind Virgins 5 days a week service from Brisbane; some interesting flight times which I think can work well if they advertised them better a day flight from lax to Brisbane should have been packed.
Business class on
Virgin Australia is good; the lounges are good; I think they have them about right, economy while do they try and serve a snack on the shorter flights, most overseas flights have got rid of food for shorter flights and just offer drinks, maybe you could continue to offer some beer or wine service for afternoon flights.
Do you start charging for bags for customers who don't have status, seems like they wanted to get away from that but if it costs money to offer that service better start charging for it.
Pity that the E jets didn't work; I had heard they cost almost the same to run as a 737. Surprised ATR hasn't worked so well.