Airlines do have all the power now. Why? Because no matter how much we whine and complain about the award avaliability (even if it is to some extent justified), it is all about what we do without our wallets that counts for the bottom line and what will provoke airlines to do anything. We may get frustrated about needing 20% more points and significant increased co-payments but people will still keep signing up to the program and earning points. If there's any positive, they did give us advance notice of the devaluation which not all programs do. The case study of Delta in 2023 shows that airlines
will back off on changes if they perceive there will be a big enough drop in engagement enough to impact the bottom line. Yes people
may be booking less flights (although I do not know that for a fact), but if they're buying toasters instead or using Points Plus Pay that's much better for the bottom line.
And if people with hundreds of thousands of points get upset that their complaints about the lack of award avaliability are ignored, or if there is any response it is simply referring them to their Terms and conditions outlining why they can get away with what they do; what can those people do? I guess, just burn their points on gift cards and toasters which again is better for the airline. Go to the ACCC? The ACCC has shown it doesn't hesitate to intervene where it can win but it wouldn't because (again) airlines would just point to their terms and conditions outlining why they can get away with marketing as if points can be redeemed all the time whilst that is not the case in reality.
That said, I do think there are three things that have caused consumers to have unrealistic expectations. First, the existence (and exponential increase in recent years) of aviation bloggers/vloggers, points experts, websites and points advertisements that give rise to the unrealistic perception that points can be redeemed whenever/wherever you want (i.e. Because you can get 120k points for signing up for 1 credit card, it must mean I can book 4 first/business class seats to Europe in June/July).
Second, people's lack of flexibility in terms of dates and routes, they think they should fly non-stop. Would you rather pay $3k per person return economy non-stop Sydney-Perth-London or perhaps pay $600 per person and 250k points to fly SYD-BLR non-stop then jump on an Emirates flight via Dubai the rest of the way? SYD-BLR availability is pretty good most of the year as is Manila and Jakarta. If you're a Sydneysider wanting to fly to Singapore, would you be prepared to fly via Brisbane or Melbourne if that was the difference?
Third, the either lack of knowledge or courage to seek out alternative frequent flyer programs. No, not just velocity but KrisFlyer, Avianca miles etc. Even flexible programs like Amex. Because many of us on here with experience would know that while they may not be as easy to accrue as Qantas points, they do offer better availability and lower cost of redemption (i.e. less points and lower taxes) that can offset the increased cost (even if it is only time and effort instead of cash) of accuring them.
@Litesource I can understand that you feel you were misled or 'ripped off'. You earned points over many years thinking you could one day redeem them for a 'trip of a lifetime'. It was so easy to earn points and the ads that have made us sign up enmasse imply it is so easy. But then you realise it wasn't so you rock up here and some of us are unsympathetic saying it is entirely your fault whilst others have legitimate advice that is easy to tell you in hindsight (like use other frequent flyer programs like Amex) and it is something you
might have done had you rocked up here 10 years ago saying,' I want to earn points for a big trip someday', and got that advice.
Even if you started today, that doesn't help you where you are now with a tonne of points and seemingly unable to spend them on international business class flights instead of gift cards and toasters. As others have said, your best options for using the points you have now are:
1. Fly enough on cash tickets to become a Platinum member and then request award seats to be released (this does not always work but earlier this year I rang up and got a 1x first class seat on QF 1 (SYD-SIN) released which I would never have just booked myself - the caveat is I had to settle for 1 day earlier than I wanted, not all can be that flexible).
2. Be a little flexible. Look at indirect routings and perhaps settle for airlines/routes you may not have thought of. For instance, fly Qantas to Manila, Jakarta or Bengaluru and book a cash ticket or another points ticket from there. For my QF1 flight I could only get a return flight a few days later going via Melbourne - but was I going to turn down the opportunity to use points
just because I had to transit via Melbourne? Same answer to the question as to whether or not I was going to turn down a chance to fly First Class
just because I'd have to settle for a flight 1 day earlier than I wanted.
@Litesource I wish you best of luck in resolving the situation and would be genuinely curious to know how it does. Or if nothing else, I'd be curious to know your thoughts on option number 2 because others suggested that earlier this year and you didn't express an opinion. Whether or not you share your opinion with us, I think (to be brutally honest) you need to ask yourself if you'd rather use points on an indirect routing than not use them at all and I insinuate you have not asked yourself that question. But I promise you'll be disappointed if you expect eventually Vanessa Hudson or another executive will respond to you in the form of an apology and giving you a dedicated call centre slot to book a direct flight to Africa/Europe in first/business class on the
exact date and time you want.
FYI, the only time I've ever got engagement from Qantas executives
personally is a couple of times I posted on LinkedIn about positive flight experiences and those I tagged
liked it. But if I posted complaining about a lack of award availability I wouldn't have gotten that.