Tiger Airways to drop tiger icon in relaunch (Straits Times, SIN)

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Fruitcake

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There's no explicit mention of what this might mean for the local franchise.


Budget airline Tiger Airways to drop tiger icon in relaunch

Budget airline Tiger Airways to drop tiger icon in relaunch

Carrier's rebranding exercise to build greater affinity with customers


By Karamjit Kaur, Aviation Correspondent
LOW-COST carrier Tiger Airways is giving up its orange and black stripes - but not its roar.
The airline will keep its name but drop the pouncing tiger icon from its aircraft body and other marketing materials as part of a major rebranding exercise.

A Tiger spokesman declined to comment when contacted but The Straits Times understands that a big-bang relaunch is planned in the coming weeks.

It is not clear if the change will include a new look for cabin crew, who now don yellow and black uniforms with striped scarves.

I found the above story via a link tweeted by winglets747 (Will Horton).
 
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