The McDonald's of the Air - Tiger Airways

Discussion in 'Open Discussion' started by mbeder, Jul 25, 2007.

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  1. mbeder

    mbeder Member

    Jul 3, 2002
    The following is Tiger's latest announcement. I thought it is an interesting USP to aspire to becoming a McDonald's of the air - does this mean that passengers will be served by pimply youth in ill-fitting uniforms? At least patrons will be happy to use the bathroooms! :rolleyes:

    25 July 2007:
    The entry of low cost airline Tiger Air to the Australian market will introduce travellers to a 'fast food' version of travel, the chief executive of the Singapore-based carrier said.
    Speaking at the Asia Pacific Aviation Summit today, Tony Davis announced Tiger's latest cut-price offering, a $59.95 one-way fare linking Melbourne with the Sunshine Coast.
    "Sunshine Coast is Tiger Airways' fourth destination that we have established between Victoria and Queensland," Mr Davis said.
    Other destinations to be linked to Tiger's Melbourne base include Perth, Darwin and Launceston.
    But the Tiger boss was less forthcoming about his plans for Sydney, refusing to rule the city in or out as a destination.
    "I wouldn't rule anything out... we're certainly not going to fall into the trap of other start-ups that have come into Australia," he said.
    "They've laid out their business plan for all to see and that gives the competition time and the ability to be selective in how they compete with them."
    The Sydney-Melbourne route is widely considered to be the third or fourth busiest in the world, and is serviced by Virgin Blue and Qantas.
    Mr Davis also ridiculed a 'double the difference' voucher guarantee offered by Qantas off-shoot Jetstar, arguing that it was too selective.
    "Australians have been paying some of the highest fares and that's because of the duopoly," the Tiger chief said.
    Tiger's aim was simple - to be the 'RyanAir of Asia' offering cheap no frills airfares to stimulate demand.
    "Some of the things we've done with our business, we've learned from fast food," he said.
    "These are the industries we take our inspiration from.
    "Stack it high, sell it cheap."
    Tiger was not tempted to offer long haul services, a central plank of rival Jetstar's strategic expansion.
    Instead, Mr Davis said Tiger would continue with a simple one-fare structure and offer ancillary products.
    The Tiger chief boasted that Tiger had so far spent less than $50,000 on advertising in Australia.
    "We've been in the press every day. For that, we thank our competitors," he said.
    Mr Davis confirmed Tiger was still looking for a second and third base in Australia, but declined to nominate locations.
    Tiger begin flying in Australia from November.

  2. pauly7

    pauly7 Established Member

    Dec 8, 2004
    It also means they may kill you ;) if you fly with them too often :D :D

    Terrible analogy!! Sounds cheap and nasty.
  3. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    I don't really understand this. :confused: It sounds like they are saying that there is one flat fare per flight, yet from the information others on this forum have posted, they are using the same model as every other airline, i.e. a variety of fares with limited seating for each fare. Which is it?
  4. NM


    Aug 27, 2004
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    Welcome to Tiger Airways. May I take your order please?

    Two tickets to Melbourne, Please.

    Would you like fries with that?

  5. futaris

    futaris Established Member

    Jul 21, 2006
  6. tscharke

    tscharke Member

    Sep 28, 2006
    a zinger burger wouldn't go astray on some flights I tell ya ;)
  7. pauly7

    pauly7 Established Member

    Dec 8, 2004
    god and a pepsi max instead of bloody coke! i love the fact jetstar, emirates etc have pepsi!
  8. dajop

    dajop Senior Member

    Jul 1, 2002
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    I think you'll find that the Tiger spin really means that at any point in time they will only be selling one fare on their flight. However over time that one fare changes (increases). There won't different fares - "Promo Fare", "Flexi Saver", "Fully Flexible" & "Corporate Plus" fares (or for that matter "Jet Saver" & "Jet Flex") - all available for purchase on the same flight.
  9. dragonman

    dragonman Active Member

    Apr 3, 2007
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    2 weeks ago on Ryannair the absolute corker was that they come through the plane selling Ryannair scratchies. Now that is class. :mrgreen:
  10. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    Ah, OK. Makes sense.
  11. tscharke

    tscharke Member

    Sep 28, 2006
    :oops: i've bought many of those..........[runs and hides]
  12. ethernet

    ethernet Active Member

    Aug 10, 2006

    Tiger should be doing several things now
    1) Telling what dirty tricks are being used to limit their Syd-Mel routes - so they can pre-announce which slots will have the discount tickets.
    2) Post a draft proposed airport/tax/surcharge table, NOW
    3) Posting smallish signs on airport bus'es and the late night ones, with a slogan like If your not flying Tiger, your probably paying too much
    4) Harvesting email addresses (they are), tick.
    5) Set up a pricing system, so that you punch in the details/number of your last greyhound bus ticket or QF Flight, to get a offer that will incentivise you to buy your return ticket with Tiger.
    6) set up a stand with some airline seats so people know the width/pitch
    7) Train staff, not to piss off or squeeze businessmen with the right luggage tags - not initially.
    8) Suggest price ranges, but keep changing them as the model changes.
    9) Test the waters by putting some tickets up on Ebay

    No matter what, the others wil match or undercut

    Overall, be more informative
  13. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    And they should also show us what their new paint scheme will look like.

    There are a few possible suggestions here.. :)
  14. Shano

    Shano Established Member

    Aug 17, 2006
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    #2 would raise some eyebrows....
  15. Yada Yada

    Yada Yada Established Member

    Dec 6, 2004
    But it would be very funny! :D

    Although I'm not expecting them to have that much of a sense of humour. :-|

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