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Sleep all they way - Look like Qantas are leveraging the new Seat's feature where
Qantas rolls out new business class seat on Singapore route | The Australian
Qantas rolls out new business class seat on Singapore route | The Australian
QANTAS has chosen the Singapore route to introduce the international version of its new business class seat, which it believes will give it an edge over full-service rivals.
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The Marc Newson-designed seat includes new cushioning, a 20 per cent bigger pillow and a new mattress and doona.
“We’re focused on Singapore and part of our strategy is we wanted to get penetration on one route so we could really, in a customer’s mind, say yes I’m going to get that product and experience it once,’’ Ms Morris said.
“So we’re really focused on Singapore and then we’ll look for penetration on other routes as the numbers allow us.’’
The new international seat allows customers to land and take off with a 25 degree recline and a “sleep sooner” service allows passengers to ask for the seat to be made up with the newly-designed mattress and doona before takeoff.